Issue #025

Welcome to your weekly dose of TOO x TOO – Featuring a Primark sustainable pop-up, Animated Sport Pictorgrams in Tokyo, Nike's Space Hippie shoes and 36 Days of Type.

Primark goes green

Primark have opened their first pop-up in the London Shoreditch Boxpark, and it is environmentally friendly. Primark Wellness, the collection of 75 products ranging from clothing, homeware and beauty care, originates from the retailer’s initiative Primark Cares, aimed at sourcing all Primark cotton sustainably and educating 160k farmers on sustainable sourcing methods by 2022.  

The four-room shop, comprising of fitting rooms too, is built using almost entirely FSC certified wooden shelves and cardboard hangers. The clothing, including robes, pajamas, sports tops and leggings, casual hoodies and t-shirts, is made of recycled or organic cotton fabrics. The beauty products, that include body creams and essential oils, are animal-cruelty free, and the home accessories are built with natural products, such as wood, or recycled materials such as plastic. 

The pop-up will be open until Sunday 8^th of March, and the Wellness collection is already available in many Primark stores. 

Olympians and Paralympians – Animated

The Olympics and the Paralympics will be happening this August in Tokyo – and for the first time in the history of the event, they will be featured with animated pictograms, instead of static ones. 

The 73 pictograms, 23 of which representing the Paralympics and 50 the Olympics, were created by the Japanese designer Masaaki Hiromura, and animated by the motion designer Kota Iguchi. 

Iguchi said that it took his team more than a year to animate all the pictograms, which he hopes  

The Olympics and the Paralympics will be happening this August in Tokyo – and for the first time in the history of the event, they will be featured with animated pictograms, instead of static ones. 

The 73 pictograms, 23 of which representing the Paralympics and 50 the Olympics, were created by the Japanese designer Masaaki Hiromura, and animated by the motion designer Kota Iguchi. 

Iguchi said that it took his team more than a year to animate all the pictograms, which he hopes  

“…will brighten up each of the events and, while a creation of the Tokyo 2020 Games, I hope they will be passed on to future games as a legacy for the future, as well as inspiring video designers in other countries.” 

Nike encourage us to be more Space Hippie

Nike is, once again, getting one step ahead its established competition, by creating an almost entirely recycled shoe made of scrap materials from the factory floor. The new Space Hippie, that comes in four variations, is the latest sustainable product by Nike Innovation Lab, an expression of groundbreaking design intertwined with circularity, that 

” …presents itself as an artifact from the future. It’s avant garde; it’s rebelliously optimistic.”, Nike Chief Design Officer, John Hoke says. 

A resolution to climate change and the waste of materials, the model represents the Nike footwear created with the lowest carbon footprint ever.  

Space Hippie is also an idea. It is about figuring out how to make the most with the least material, the least energy and the least carbon”. 

36 days of challenge 

Today is the launch of the 36 Days of Type — a yearly challenge for illustrators, designers and graphic artists to interpret visually the letters and numbers of the Latin alphabet. 

Participants are challenged to design and post on Instagram every day for 36 consecutive days the alphabet letters and numbers, exploring the infinite possibilities of creative expression in the form of finite characters. 

A curated selection of the artworks is chosen by the 36 Days of Type team, which will publish on their own official account the best artworks day by day. 

The One Off is proudly taking part of the project, and we are hoping to come up with original and beautifully crafted letterform designs that can inspire both our own team and the wider public!