George Sub-brand Identity

Helen Goalby


We were approached by George to create an identity for a new, premium sub-brand range. Collaborating with the George team and after thorough name generation and testing, Studio Edit was created alongside a confident monotone palette, word marque and custom monogram.

We brought the sub-brand to life through in-store and online graphics and external advertising. The branding was so well received, the brand monogram not only graced ticketing but was also embroidered, printed, and embossed across items within the collection. The exclusive collection launched September 2023.

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