Nike Phantom GX boot launch

Helen Goalby


To celebrate the launch of the newest Phantom boot, the Nike Phantom GX, we created a strong display within the Nike football initiative spaces situated in the Sports Direct flagship stores.


The Mad Ready Campaign strives to emphasise precision through Nike’s key asset of an arrow, which shoots through the centre of staggered pixelated circles, holding a Phantom GX boot. A series of surrounding graphic ripples reinforce this hero moment across all sites. High level imagery is used to showcase SD athletes while elevated materials and a sophisticated colour palette craft a sleek look and feel representing the colourways of the boot itself. Educational moments inform the customer on the innovations of both the Phantom GX and Phantom Luna boots to connect and drive purchase in store.



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