Nike Bootwall

We partnered with Nike to design a new bootwall concept in Intersport within their La République flagship store in Paris. The new concept aims to attract customers with an overarching Nike brand presence. The wall brings flexibility and engagement to customers by featuring the latest boot pack launch, which can easily be updated in line with new launches, consistently remaining relevant and innovative. We launched with two flagship stores in Paris, landing in time for the Olympics. Also read about the bootwall reset in Sports Direct Oxford Street.