GMG's Sun & Sand Sports Dubai Flagship

Excited to share more new work, this time with GMG's Sun & Sand Sports, the leading sports retailer across the Middle East.
An impressive 2260 sqm retail space, the flagship store design provides a platform to celebrate Sun & Sand Sports multi-brand offer covering 11 sub-sports categories through both training, streetwear, and specific sports, whilst showcasing the key partner brands shopped by collection.

Inspired by the brands heritage and logo form, the store kit of parts has been bespoke designed and is iconic to S&SS enabling the overall in-store experiences, digital executions, and service points to be improved. The concept encourages longer dwell and browse time in stores with moments to explore products, customise items and trial through omni enabled fitting rooms / lounges. All departments are fully flexible for VM and can adapt to support all specific and individual brand requirements. The universal perimeter system also enables the brand to grow or shrink categories to keep the store fresh and in line with seasonal sporting calendars when required.

Special in-store features include a Trend edit collection hub, Footwear service lounge, Customisation design counter, Racket restringing station, Endless aisle digitally enabled Home Fitness browse bar, Ekiosk, Smart mirrors in the fitting rooms and more.

It’s been a great project to work on and a full team effort.