George Back to School Campaign

We’ve been busy working alongside the team at George to develop their 2024 Back to School campaign.Our challenge was to raise awareness of the fantastic quality and value school uniforms available at George. As well as harnessing the relationship between the Asda GM and George Clothing Departments, communicating the added benefit of George being a one stop shop for all your Back to School needs (uniform, bags, coats, stationery etc). Through in-store and online graphics, we’ve placed the George brand identity to show quality, range and price at the heart of the campaign, whilst creating a Back to School refresh that was utilised across all channels to deliver a consistent and effective customer journey. See the campaign live instore at Asda and online at, https://direct.asda.com/george/school-uniform/D10,default,sc.html.