Rebranding and launching an energy tech company that’s daring for a greener tomorrow

We recently completed the rebranding and transformation of the Vercer brand into Dare. This collaborative process involved creating a new corporate ID, a website and a brand film.

Whereas Vercer was a commodities trading firm specialising in global energy markets with a focus on derivatives, Dare is a significant repositioning of the company into a leader in the energy tech space. Having developed its own proprietary Energy Trading Risk Management system and benefiting from being agile in its processes, Dare is able to facilitate change faster than older, legacy companies.

 

Another aspect of the Dare brand is that it has to appeal to the best young minds in the business to help shake up the energy market. It was therefore important to put as much of the brand’s personality into its corporate identity as possible, so that people can easily understand Dare’s vision and value proposition. The result is an energetic look and feel that conveys Dare’s vibrant vision and refreshing philosophy.