Apparel Group Back to School Campaign

We've been busy working with the team at Apparel Group in Dubai to develop their Back to School campaign.

Our approach was centred around the idea of going back to school should be fun. Reconnecting with old friends, meeting new friends, enjoying breaks, playtime and learning new things.

Influenced by social media and the communication of feelings and messages through simple stickers and badges; the campaign features illustrative sticker style graphics reminiscent of school, paired with photography and in-store props to bring the campaign to life. Creating a portable toolkit that can be tailored to photography, or stand alone amplified elements within windows, in-store, on bags and online.

The campaign is now live and has launched in UAE, KSA, Kuwait, Qatar, Oman and Bahrain.