Integrated Advertising Agency
Traditional advertising has its place. But what if we told you there was an approach that could captivate your audience and generate profit even more successfully?
That’s where your next integrated advertising campaign comes in. By taking an omnichannel approach to your marketing efforts you can go beyond the boundaries of traditional advertising, amplifying your story and ensuring that your message is consistent.
- Traditional Media
- Public Relations
- Direct Marketing
Overview of Integrated Advertising
An integrated advertising campaign aligns your message across multiple channels and consumer touchpoints - with a consistent experience and feel wherever your audience encounters your brand. Your integrated campaign could have any of a number of goals. You may be looking to increase brand awareness, drive sales of a particular product, or highlight special offers. Whatever your objective, working with a full-service integrated advertising agency will ensure that your marketing is fully aligned and your message is consistent. This approach to advertising can help you reach a wider audience, while keeping your message consistent across touchpoints can build trust. Repurposing your marketing assets will save you both money and time, while amplifying your voice and increasing brand familiarity. Here at The One Off, our multidisciplinary in-house team knows the power of a strong integrated approach. From advertising planning to production and monitoring, we’ll work with you to ensure your voice is heard.
The integrated advertising umbrella covers a spectrum of services - and we’ve a vast amount of experience, knowledge and expertise in all four:
- Digital marketing covers all of your online marketing activity. It’s a broad term that can span multiple channels: your website, pay-per-click (PPC) advertising, content marketing, email marketing, social media marketing, text messaging, affiliate marketing, video marketing, and more. We’ll create campaigns designed to meet your specific goals and reach your target audience - and with a wealth of monitoring tools at our disposal, you’ll easily be able to see how your campaign has performed.
- Direct marketing targets pre-selected individuals without using a third party. While many forms of advertising are aimed at a large audience, this approach focuses on reaching people directly through SMS marketing, direct mail, email marketing, and telemarketing. It allows you to send targeted, personalised messages, and the more specific the communication is, the more successful it is likely to be. We’ll build tailored campaigns that deliver your message directly to the right audience, strengthening engagement, increasing conversions, and building long-term customer relationships.
- Traditional media covers all offline advertising channels, such as television, radio, print publications, and outdoor billboards. While digital platforms dominate today’s landscape, traditional media remains a trusted and impactful way to reach broad audiences and build brand recognition. We’ll craft campaigns that tell your story through the most effective channels, ensuring your message stands out and connects with your audience wherever they are.
- Public Relations is about shaping how your brand is perceived and creating meaningful connections with your audience through trusted media, events, and partnerships. It focuses on building credibility, strengthening reputation, and amplifying your story across the right platforms. We’ll develop PR strategies designed to highlight your brand’s strengths, secure valuable press opportunities, and ensure consistent, authentic communication across every touchpoint.
Our Approach
As a full-service integrated advertising agency, The One Off team includes over 130 specialists working across multiple disciplines. This allows us to craft integrated advertising campaigns that truly maximise the power and reach of your message across all relevant channels.
Our research team can analyse the marketplace to determine which approach and messaging will work best. Our creative experts will craft a beautiful integrated advertising campaign that delivers.
Our production team will bring your campaign to life, and our project managers will work to ensure that all campaign elements are harmonised.
Once live, we have a wealth of monitoring tools in our armory to understand the campaign’s impact and to allow us to tweak your campaign in real time if needed.
London
Love play, learn.
As a full-service integrated advertising agency, The One Off team includes over 130 specialists working across multiple disciplines. This allows us to craft integrated advertising campaigns that truly maximise the power and reach of your message across all relevant channels.
Our research team can analyse the marketplace to determine which approach and messaging will work best. Our creative experts will craft a beautiful OOH Campaign.
Engage with our team
From disruptive startups to large global organisations, we’ve built integrated advertising campaigns of all shapes and sizes. If you’re looking to bring your next big idea to life, we’d love to hear from you. Get in touch to find out what a tailored, integrated advertising campaign from The One Off could look like for your brand.
