Issue #073

Welcome to your weekly dose of TooXToo, this week featuring StockX beauty, Nike celebrating their store staff, Courting Greatness from Reebok & an all in one cleaning machine.

StockX Beauty

StockX, the live resales e-marketplace are capitalising on findings that new users are twice as likely to be women than pre pandemic by launching their first ever beauty drop. 

The drop, which sold out in the first few hours is a collaboration between Revlon and Revlon brand ambassador, Megan Thee Stallion.

While StockX users are used to releases from cult or luxury brands - the collaboration with Revlon highlights the commercial opportunity for mass-market brands. 

 

Nike celebrate their staff

In a different approach, Nike are celebrating their store staff in a new series of films. 

The message of the campaign, 'Ask our Athletes' conveys the belief that customers get more than regular service at a Nike store. 

Courting Greatness

Using Reebok’s new AR tool, basketball courts can be mapped out anywhere...

The Courting Greatness web app uses AR technology to allow people to map out the exact dimensions of a basketball court on any wall, fence or other surface. 

Designed to empower young people to play ball even if they don’t have access to a court, the AR tool guides budding players to make a court of their own.

All in one cleaning machine

With cleaning and hygiene still a top priority post Covid - New Zealand-based Everdaily have found a solution which dilutes the need for a large number of different products.  

The brand sells one concentrate that can be diluted to create different cleaning products for different purposes. 

With sustainability at the core, Everdaily is plant and mineral-based, biodegradable and free of preservatives.