Issue #064

Charlotte Hurd


Welcome to your weekly dose of TooXToo, this week featuring Anya’s Village, Gucci’s Garden Meta-verse, Pepsi’s Origami and Londoners connecting over veg  

Anya’s Village  

If any shopping experience is enough to entice us from the sofa – it is surely the five-store mega ‘village’ opened by handbag designer, Anya Hindmarch this week.  

Alongside the bespoke flagship, Anya’s Village opens with a store dedicated to the art of organisation, a system of cases and bags labelled to keep your paraphernalia ordered; The Plastic Shop, a paean to recycled plastics; The Village Hall, a rotating concept store that will change its identity (and Instagrammable interiors) monthly and launches as a blow dry bar serving “shampoo, therapy and Champagne;” and the Anya Café, a 1950s-inspired breakfast-to-cocktails dining destination 

The solution, to our problems - Anya believes, is to live a little more like our grandparents; buy locally, pay twice as much for something and wear it for ten times longer. “It doesn’t necessarily mean you don’t have to consume, it means you have to consume wisely.” 

Gucci Garden Meta-verse 

To placate our desire for online experiences, Gucci has created a temporary digital counterpart of its Gucci Garden.  

Created on gaming platform Roblox, the game replicates the real-life Florentine exhibition, with the added bonus of seven fantasy rooms to explore. For instance, the Gucci Garden room is open to the elements – butterflies fly around the room while flowers sprout from mannequins’ heads. 

Users’ avatars travel thorough the rooms exploring patterns and colours. As a result, each avatar ends the exhibition as a one-of-a-kind digital artwork. 

Pepsi have a go at Origami  

This week, Pepsi have launched their latest campaign which is pretty genius in execution...  

The brand have worked with Origami artists to fold its brand logo into packaging from iconic food chains, McDonalds, Burger King & KFC.  


“The food wrapper artwork is intended to show “while Pepsi are not on the menu, they’re always in the picture,”  

Simple but brilliant!  

Londoners connect over vegetables  

In London, finding an outdoor space to call your own is almost as hard as finding an affordable place to live.  

AllotMe is here to help those with a passion for growing in the city. Like an Airbnb for vegetable patches, the app makes it easier for the average person to access space for growing their own fruit and vegetables.  

Homeowners with an outdoor space set a fee of at least GBP 5 per month, of which AllotMe takes a small cut - giving space for those with greenfingers to grow!  

Meanwhile, over the pond – Crop Swap LA is a different approach to growing food in private gardens. The social enterprise will grow enough vegetables to feed 50 families who subscribe to a USD 36/week box. The long term plan is to use front yards in LA neighbourhoods without easy access to large supermarkets. In return, homeowners will receive a share of produce and profits.

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