Issue #001

Jonathan Engstrom


Welcome to your Friday dose of TOO x TOO – Featuring Viktor & Rolf Paris Fashion Week, Deliveroo goes physical, Showfields in New Yorks Noho and Recess a CBD infused soft drink.

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Viktor & Rolf win Paris Fashion Week

Viktor & Rolf let their gowns do the talking when they sent meme-inspired couture down the runway for their appropriately named ‘Fashion Statements’ collection in Paris.

The pastel coloured tulle creations caught the attention of both the fashion world and social media alike.

This isn’t the first time that high fashion has taken inspiration from the Instagram generation; the fashion world proves to be fertile ground for the creation of memes. Gucci, for example are no stranger to meme culture using the youthful medium to earn positive responses from young consumers.

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Deliveroo goes physical

The delivery app hopes to expand its influence by opening a Food Market in Hong Kong. The space houses five restaurant groups and guests can purchase meals in-store, or order food for home delivery.

According to Deliveroo, the new food market not only offers restauranteurs a lower-cost way to expand their offering, but also gives them a place to innovate and test new ideas. Pizza Express, for example is using the market to trial a new concept – ‘The Pasta Project’.

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The ‘most interesting store in the world’ opens in NY

Showfields, a four story space in New Yorks Noho district is aiming to establish itself as a department store for digital start-ups keen to trial physical retailing.

Showfields is currently tapping into the perennial January wellness frenzy – exhibiting beauty, hair care and lifestyle brands. The are is complemented by an art gallery, an influencer curated store that changes on a monthly basis and a carnival themed café from US vegan chain By Chloe.

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Take a Recess

Recess is a CBD infused soft drink aimed at creatives with the aim of giving them a “Not tired, not wired” kind of feeling, unlike coffee which is 100% wired… They use mood led design across social media, packaging and pop-ups to bring their brand slogan to life. Here’s to being not tired, but not wired.

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