Fedrigoni

Woodstock Promotional Calendar

We wanted the 2013 calendar to be functional; used each day, as a reminder of the range throughout the year. Inspired by the Woodstock colours, our idea was to create a set of notebooks and a diary; useful and informative.

We split information into categories of school subjects. The Maths book specified the weights; the Geography book detailed the environmental credentials and so on. The diary uses all 16 colours of stock, with 53 typefaces, donated from the best type foundries, to feature as a useful resource. All books are held together in a neat slipcase, where a pencil acts as the lock.

[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]

Design Council

Brand Communications

Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees.

We produced a direct mail piece to inspire, promote and support the 'design fact finder' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.

[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications educational tool online banner graphics]
[Design Council brand communications educational tool online banner graphics]
[Design Council brand communications educational tool online banner graphics]

Barclays

Global Headquarters Building Branding

From temporary exhibitions at the Scottish Open to brand architecture at the Worldwide Headquarters, Canary Wharf, we now work with Barclays across retail, signage, interiors, identity and branding.

From pencils for meeting rooms to 160 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.

[Barclays Corporate branch of the future photography city location shoot]
[Barclays Global Branding Guidelines Headquarters Online Branding Internal Website Intranet]
[Barclays 1CP Churchill Place Building Finance Money Photography Location]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Graphics]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Brand Comms]
[Barclays 1CP Churchill Place Building Finance Money Mouse Mat]
[Barclays 1CP Churchill Place Building Finance Money Tea Cups Mugs]
[Barclays 1CP Churchill Place Building Finance Money Desk Tidy Organiser]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]

Hape

Eco Brand Guidelines

We were asked to develop a brand guideline for the Hapé Eco range using a new positioning and value set inline with the brandline of ‘forming the future’.

We refreshed and softened the identity palette to suit a wider consumer facing audience for the master brand. The defined sub category carries the unique ecologically focussed product along side the core.

[Sustainable Hape Eco Brand Guidelines Literature Children Kids Fun Toys Book]
[Sustainable Hape Eco Brand Guidelines Literature Children Kids Fun Toys Book]
[Sustainable Hape Eco Brand Guidelines Literature Children Kids Fun Toys Book]

Aimia

I2C Brand Identity for Aimia

Aimia is a leading global player in loyalty marketing services, and have teamed up with Sainburys – one of the UK’s leading supermarkets in a 50-50 joint venture named i2c. i2c will use the insights gained from customer and shopper data to create targeted marketing communications and promotional campaigns exclusively from Sainburys’ FMCG clients.

We were asked to design the brand and website that brings i2c to life. Our approach is an identity made up of colourful particles, which reflects the handling of vast amounts of data. We’ve created an identity that resonates the brands core personality - passionate, forward thinking, inspirational and influential.

[Aimia Logo Brand Identity]
[Aimia Website ]
[Aimia Stationery ]
[Aimia Guidelines]

Barclays

Manchester City of Firsts Illustration

The first flagship branch for Barclays opened in Manchester. Working with local illustrators we brought to life the concept of ‘Manchester City of Firsts’.

The campaign began with a short Christmas focused piece entitled ‘Do you remember your first’ followed by the full concept showing illustrations depicting things that happened first in Manchester from splitting the atom to the first public transport system.

[Barclays Manchester Hoarding Illustration Finance Banking Bank Illustrator Graphics Large]

Ashfield in2focus

Inside Magazine

Following the rebrand, we were asked to flex the internal brand elements to refresh the internal quarterly magazine and make it more relevant and fresh for each publication.

The die-cut cover allowed the overall look to feel uniform and consistent while revealing a glimpse of the key features inside. The main spreads have been created with template elements to allow the publication to be cost effectively designed and produced each time, yet still have interest and pace.

[Inside magazine printed literature colourful copies]
[Inside magazine printed literature colourful copies]

Abbey Road

Rebrand

The dream project... re-design the brand identity for use across all merchandise.

After re-designing the Abbey Road Studios identity, merchandise and various communication pieces, we put together a printed style guide to ensure consistency on future communications.

[Abbey Road Studios identity rebrand icon music recording studio marque logo]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios Merchandise notebook with music stave lines]
[Abbey Road Studios Merchandise t-shirts tshirt stratocaster print fashion]
[Abbey Road Studios Merchandise t-shirts tshirt jack leads print fashion]
[Abbey Road Studios rebrand event booklet literature ]
[Abbey Road Studios rebrand event booklet literature ]
[Abbey Road Studios rebrand event booklet literature ]
[Abbey Road Studios 80th Anniversary identity marque logo record years]
[Abbey Road Studios 80th Anniversary identity marque logo Hooded sweater hoodie]
[Abbey Road Studios 80th Anniversary identity marque logo Hooded sweater hoodie]
[80 Year Anniversary Merchandise Hoody Graphic Record]
[Abbey Road Studios identity Christmas card front black and silver print]
[Abbey Road Studios identity Christmas card inside black and silver print]
[Abbey Road Studios identity Christmas card front black and silver print 80th Anniversary marque]
[Abbey Road Studios identity Christmas card inside black and silver print 80th Anniversary marque]