GEORGE: WOMEN'S DENIM
The new look George Women’s Denim Department launched in-store this summer. We were tasked to create an aspirational denim area that made George a destination for consumers, as well as advising them on the different fits and styles available. We created more space around the product by utilising different hanging methods making more of an impact with the POS, helping the area to feel more contemporary. We also designed the new swing tickets and overriders to call out fit to help make the consumer shopping experience easier.
Eurostar: Business Premier Lounge
The new Eurostar Business Premier Lounge opened in Brussels this week. The 2D, Motion and Digital teams in London have developed a host of content, including brand animations using location photography to create ambience, product animations and 2 digital applications that use live feeds to bring customers the latest news and financial headlines.
ASHFIELD: ISSUE 14
Following on from the Ashfield launch edition, magazine‘s created earlier this year we were briefed to create a new design for the upcoming issue 14. The design takes inspiration from the new Ashfield identity featuring bright coloured triangles representing the different sectors within the business.
Eurostar St Pancras International Ticket Office in Kings Cross
We were appointed to redesign the Eurostar St Pancras International Ticket Office in Kings Cross. Using subtle French European design influence, supported by warm dynamic lighting, premium materials and finishes we designed a space with the customer at heart. We recognised the needs of different travellers and created a space that was intuitive, giving customers a memorable experience to help deepen their brand relationship. The result is a world class customer experience!
SAMSUNG: TAB S LAUNCH
Earlier this month Samsung asked us to help launch their incredible new flagship tablet, Tab S. We developed a full-scale launch campaign and rolled this out over ten Samsung Experience Stores across the UK to include pre-order, launch and post launch activation. The campaign focuses on the product’s key USP (the world’s first tablet with a super AMOLED screen) driving customers to store to directly compare the superior quality of the Tab S with the leading LCD-screened tablet on the market. The launch was a brilliant success!