Speedo Goggles Animation
We were briefed to produce some informative videos aimed at educating the Speedo consumers about the unique benefits of their new premium goggle range. The videos were a combination of film and 3D animation. We carefully filmed some instructional content to show how the goggles are assembled and customised and combined this with 3D animations of each colour way.
Capita Role Inspiration Wall
As part of a larger project to redesign and update the Army Careers Centres we designed a fully interactive touch screen with audio facilities presents real soldiers from different regiments and corps speaking first hand to applicants about their roles and experiences. The intention was to create an installation that was immersive and something that applicants could relate to. The touch screen also doubled as a valuable brand message vehicle, with custom role message animations running when the touch screen was not being used.
Primark Lingerie Packaging
Following a successful pitch, we were appointed to rebrand, re-segment and re-package Primark’s entire lingerie offer, Secret Possessions, in order to make the ever growing department easier to shop and help customers find product much more easily. Alongside the new identity and brand assets, we grouped product into colour coded, key shapes to create clearer ranges, all with new packaging and labelling.
We were tasked by Speedo to elevate, refresh and modernise their Sculpture range in the eyes of the consumer, to appeal to wider audience. We re-positioned the category by shooting beautiful body confident women in a stunning and tranquil backdrop to drive desirability and demand. We created a 30 second mood edit for Speedo to use on social channels.
Primark Lingerie Branding
Following a successful pitch, we were appointed to rebrand and re-segment Primark’s lingerie offer, Secret Possessions, in order to make the ever growing department easier to shop and help customers find product much more easily. The new identity presented a much more contemporary feel for the brand, refreshing the original, more traditional logo and dark colour palette.