Lacoste Footwear approached us to help them develop a new way of displaying product within their showrooms during their annual product conference. The key objective behind the brief was to provide the brand's global partners with clearer guidance on how the product could be merchandised to suit the varying needs of the Lacoste Footwear retail channels: Lacoste boutiques, department stores, independent stores and sport/fashion multi-brand stores.
Samsung Valentine’s 2015
We worked with Samsung to develop a Valentine’s campaign that would drive awareness of exclusive promotions across the nine Samsung Experience Stores. We created fun and expressive animations, vibrant POS and extra special red and gold foil-blocked ‘love letters’. Using warm and affectionate copy, we positioned the love letter as a special invite ‘just for you’ to drive awareness of Samsung’s Smart Service propositions including free technical advice, 1-2-1 tutorials and group workshops.
George Large Stores 2015
Over a 4 week period we worked with the George Store Design and Marketing teams, to develop a suite of in-store graphics to work alongside a new contemporary store design for two test locations in Grantham and Coventry. Working with new store kit such as a mannequin ‘catwalk’ feature we were challenged with creating a new style of in-store graphic that was bold and used engaging tone of voice to inspire customers, promote George’s Style and Quality credentials and to also drive customers online.
Royal Doulton's 200th Anniversary Campaign
We were approached by Royal Doulton to create collateral to celebrate and communicate that 2015 is the year of Royal Doulton’s bicentuary to both new and existing customers. Over the past 12 months we've created; a 200th Anniversary marque that was distilled down into individual marques for the limited edition ranges, 2 brochures, POS, web page as well as 2 brand videos with designers Barber Osgerby, Charlene Mullen, Pure Evil and Nick Walker which have also been edited down into individual 30 second artist videos to be used on social media.
Primark Workout 2015
It's that time of year again! We hope you are all ready to blast the excesses of the festive season into oblivion, if not here's a little inspiration... The 2015 Primark Workout campaign. Shot with the beautiful city of London as it’s landscape the campaign shows not only the practicality of the range but also the fashionability and value for money. By using specialist sport models this years campaign is sure to engage and inspire not only the people that already exercise, but new audiences ready to start a new challenge. Jog in to a Primark near you for your New Year Workout wear!