We were approached by online beauty retailer, Beauty Bay to design a new logo for them. Working closely together, we created a contemporary, double B signature icon and bespoke logotype created from a custom typeface designed to compliment the thick and thin strokes of the icon.
Capita Defence Recruitment for the Army 2015
We were appointed by the Capita Defence Recruitment team to work with them on a new vision for the Army Recruitment Offices. This incorporated a retail design approach alongside brand communications and story telling touch points. Our main objective was to break down the barriers that many potential recruits and their parents experience during their application. Together with key Army and Capita stakeholders, we established that one of the key focuses would be to present a more human and relatable side to the Army. We carried out a photo shoot that focused on talking to real solders and their real experiences.
Union Street Café range by Gordon Ramsay for Royal Doulton
This week, the TOO motion and photography team were in London to shoot Gordon Ramsay along with Head Chef Davide Degiovanni for the launch of the new Union Street Café range by Gordon Ramsay for Royal Doulton. The team captured footage of Gordon talking about how the restaurant inspired the range, as well as standing the heat in the kitchen for some great action shots with Gordon and Davide.
The Dog Guy
Calling all dog lovers. Do you find you can’t always give your dog the exercise it needs? Well, we have found the person who can help. We’ve been working with Guy Page who has set-up a local dog walking service in South Derbyshire. We created the brand name ‘The Dog Guy’ (see what we’ve done with the play on words). The identity reflects the quirkiness of the brand name and Guy’s personality.
We were approached by OVO Energy to develop a mid mall retail events concept to raise awareness of the OVO Energy brand and drive customers to switch to their PAYG product. The concept plays on the OVO above the line campaign which uses the metaphor of ‘a walk in the park’ to communicate both the ease of switching to OVO as well as their green credentials.