Calke Abbey Restaurant Refurb

Mar 2015

The One Off have been working with the National Trust again, this time refurbishing their on site restaurant at Calke Abbey. Using the heritage driven theme of the estate, TOO worked closely with the team at Calke to create a cosy yet functional location to dine whilst visiting this fascinating country estate. Using authentic materials layered with graphics inspired by the story of the estate, the newly opened restaurant features a refurbished servery and merchandising displays along with internal and external dining areas.

Primark Lingerie Campaign 2015

Jan 2015

For Every Side Of You’ marks the 2015 Lingerie campaign for Primark, designed and produced by The One Off. The concept came from a brief to showcase the full extent of the Primark product offering. The campaign shows 3 different models and their alter ego, each in a day to night scenario. The campaign was designed to address the needs of customers with different shopping habits.

Lacoste Footwear

Feb 2015

Lacoste Footwear approached us to help them develop a new way of displaying product within their showrooms during their annual product conference. The key objective behind the brief was to provide the brand's global partners with clearer guidance on how the product could be merchandised to suit the varying needs of the Lacoste Footwear retail channels: Lacoste boutiques, department stores, independent stores and sport/fashion multi-brand stores.

Samsung Valentine’s 2015

Feb 2015

We worked with Samsung to develop a Valentine’s campaign that would drive awareness of exclusive promotions across the nine Samsung Experience Stores. We created fun and expressive animations, vibrant POS and extra special red and gold foil-blocked ‘love letters’. Using warm and affectionate copy, we positioned the love letter as a special invite ‘just for you’ to drive awareness of Samsung’s Smart Service propositions including free technical advice, 1-2-1 tutorials and group workshops.

George Large Stores 2015

Feb 2015

Over a 4 week period we worked with the George Store Design and Marketing teams, to develop a suite of in-store graphics to work alongside a new contemporary store design for two test locations in Grantham and Coventry. Working with new store kit such as a mannequin ‘catwalk’ feature we were challenged with creating a new style of in-store graphic that was bold and used engaging tone of voice to inspire customers, promote George’s Style and Quality credentials and to also drive customers online.