A great night at the POPAI awards last night. The industry event where commercial numbers and retail innovation are tested by the judges. With a rather noisy introduction by Mark Watson, well known celebrity comedian... (you'd know him if you saw him) ... and delighted to confirm that we won Gold for our shop in shop design work for Sky TV and also a silver for the pop up retail concept "a walk in the park" for OVO Energy. Great to be recognised by the industry for doing not only strong creative but helping both clients smash their retail trading targets. Great work team.
Armed Forces Career Offices
Following our work for Army Recruitment and the new vision for their Careers Centres, we were approached by the Royal Navy and Royal Air Force to align how all three services communicate together. We photographed 45 Armed Forces personnel from all three services across a 5 day shoot and updated the Sheffield flagship site to carry a reconfigured set of graphic assets all now set in an aligned and consistent style.
George School 2016
We led School 2016 creative across George and Asda, creating the photoshoot concept and designing all the packaging and in-store graphics.The campaign line ‘Britain’s No.1 School Shop’ underlines George’s popularity and quality with a strong and confident in-store approach.
Magista Windows Install
To support the launch of the latest range of Nike Magista football boots, we were asked by the Nike team at Sports Direct to recreate the campaign and install it into 3 of their main-store windows at Shirebrook, Gateshead and Leeds. Each window had different specifications and so a variety of production techniques were used to ensure the campaign had the consistent impact. Layered vinyl was used to give separate elements their own standout and were combined with a large hanging graphics where possible.
Armed Forces Photography
Following our work for Army Recruitment and the new vision for their Careers Centres, we were approached by the Royal Navy and Royal Airforce to align how all three services communicate together in a consistent style.