George School Shop 2017
As the UK's No.1 retailer for school wear, Back To School is big business for George! This year is bigger than ever, with everything and more under one roof across both George and ASDA. Famous for their amazing value school wear, we were briefed to build on this momentum and continue to highlight their quality credentials and key fabric innovations too. Using playful copywriting and photography of 'kids being kids', we wanted to show that George’s clothes are as strong as the kids that wear them! The new '1 Stop School Shop' is in store and online now.
Carter & White
The One Off worked with Carter and White to craft a brand for the Middle-Eastern market. Aimed at a luxury audience, the business wanted to develop a range of beautiful and classic cotton products. With little budget for advertising, the challenge for us as an agency was how to create a credible and luxurious brand that would contend with a variety of big name fashion houses. Firstly, we crafted an overarching brand name – Carter & White – which we felt encapsulated the elegance and indulgence of the brand. We then created beautiful packaging that encapsulated the brand values of luxury, quality and sophistication.
The ‘Home of Football’
To coincide with the announcement of the new sponsorship arrangements between Nike and London based clubs Chelsea FC and Tottenham Hotspur, Sports Direct have unveiled their largest scale football campaign to date across online, in-store and OOH advertising. The re-launch of the second floor landmark Lillywhites store, and the accompanying ‘Home of Football’ campaign are part of ongoing work to elevate the customer experience across SportsDirect.com’s omni channel retail offering.
Sculpture ‘me time’ campaign
According to a recent survey, over half of all women avoid activities such as swimming, just because they worry about revealing their body. We were tasked by Speedo to elevate, refresh and modernize their Sculpture range to appeal to a wider audience. Shape enhancing swimwear had previously targeted a more mature demographic, however we wanted to promote body confidence for all women. We re-positioned and elevated the lifestyle led range with a more authentic and fashion led direction. We shot beautiful, body confident women in an idyllic location to drive desirability and demand.
We have been Shortlisted for the 2017 Retail Week Tech Awards!
Our work in collaboration with Samsung and Shazam has been shortlisted for the 2017 Retail Tech Awards. Using in-store beacons and the Shazam app in a world first, we created a seamless physical to digital retail experience for customers that delivered a 60% increase in engagement. Results will in announced in September.