Sculpture ‘me time’ campaign
According to a recent survey, over half of all women avoid activities such as swimming, just because they worry about revealing their body. We were tasked by Speedo to elevate, refresh and modernize their Sculpture range to appeal to a wider audience. Shape enhancing swimwear had previously targeted a more mature demographic, however we wanted to promote body confidence for all women. We re-positioned and elevated the lifestyle led range with a more authentic and fashion led direction. We shot beautiful, body confident women in an idyllic location to drive desirability and demand.
We have been Shortlisted for the 2017 Retail Week Tech Awards!
Our work in collaboration with Samsung and Shazam has been shortlisted for the 2017 Retail Tech Awards. Using in-store beacons and the Shazam app in a world first, we created a seamless physical to digital retail experience for customers that delivered a 60% increase in engagement. Results will in announced in September.
We developed brand guidelines to articulate the brand personality ensuring that everything from logo application through to packaging was ‘reassuringly gentle and gratifyingly cheeky.’ We then put these guidelines to the test, creating a promotional campaign in collaboration with the launch of Dreamworks’, Trolls. This campaign, a retail-specific 6-sheet advertising campaign for Tesco and Asda had a focus on hair, but showed that Trolls are more than just great hair! Both the packaging and advertising promoted an exciting competition which gave people the chance to win one of 40,000 collectable Trolls Dolls.
Hard Rock Campaign
As part of our ongoing work with Hard Rock we were asked to create a campaign that would engage with a global millennial audience. Speaking to millennials’ desire for individuality our ‘This is my Hard Rock’, campaign moves away from a broadcast message, instead engaging audiences in a dialogue around the brand across social, OOH and in-store media. The fashion forward, street style story, gives an alternate perspective to the Hard Rock style. The call to action encouraged fans to share their own take on Hard Rock style, with consumers, bands and influencers all over the world getting involved.
Next Lesson: Swimming
As part of their corporate mission to reduce accidental drowning worldwide, Speedo launched Swim Generation, a global initiative that works towards a world where everyone has the right to learn to swim. To try and engage parents and their kids at retail we collaborated with Speedo on this bright, colourful and fun window, which emphasises the importance of this life saving project. Vibrant primary colours and bold graphics create a stand out underwater scene that is focussed on play and puts the fun back into swimming lessons.