| Primark is booming with total sales across their 232 stores in Europe increasing by 16 per cent in the 16 weeks to January 7th, compared with last year. Great news for shoppers and UK retail! |  | We are thrilled to announce The One Off have been appointed by global footwear retailer Crocs. Watch this space for updates... |  | The new competitive range of swimwear uses innovative technology which allows the swimmer to "Become One' with their suit, cap and goggles. Our retail unit and bespoke mannequin that was designed to reinforce the Fastskin³ campaign, will be rolled out globally. The current Covent Garden Fastskin³ window campaign using anamorphic graphics was also design by TOO. |  | We are back and working hard, we wish all our clients a happy New Year. We are hoping for a great 2012 and a few gold medals all around. |  | We created a simple snowman Christmas card incorporating our 80th Anniversary marque design as the body, whilst also giving the feel of an audio speaker to relate back to Abbey Road Studios and music. The card is printed single colour metallic silver on GF Smith Colourplan Ebony 350gsm paper. |  | Highlighting the fabulous offers from T-mobile and Orange in the Christmas period our illustrated Santa, snowflakes and app icons have been applied to giant gift tags, gift boxes and hanging Christmas tree. Our cheerful Santa and reindeer have also been animated to work across the in-store digital screens. |  | The One Off created the identity for new children’s bookstore “The Story Cloud” owned by Best Seller Direct. The ideas was to create an identity and graphic look and feel, that felt child-like yet premium. The aim of the brand is to trade twelve months of the year and not be seen as a seasonable shop for children’s gifts. A really nice piece of work. |  | The One Off designed interior and in-store communications including all printed graphics and digital animations, all delivered on a very tight timeline. The concept brings to life the brand’s retail vision of a connected world delivered though customers devices. There are three zones that demonstrate how you can be connected On the go, At home and While you play. |  | As part of our initial work, three key themes were established, Alive, Decline and Loss. The themes capture the Calke Abbey experience perfectly. The key themes will now be applied to; Brand Usage Guidelines, a new Visitor Reception area, literature and also work in sync with the National Trust brand. |  | The Speedo Roadshow is starting a 12 month journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping Speedo Sculpture, and Learn To Swim collections. |  | We are proud to be part of “Movember” again this year, helping raise funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men. We will be sporting some fine facial-wear and hopefully raising a few pounds and laughs in the process. See our progress via Facebook and Twitter. Click here to sponsor us. |  | The new Christmas campaign is now in stores! To highlight Primark's broad product offer, from affordable gift items to must have fashion pieces, the campaign is split into the shimmering and glittery 'Love To Give' and the bold, colourful 'Love To Party'. Photography, graphics, windows and in store POS all by The One Off. |  | We designed the 80th anniversary marque earlier in the year and worked closely with the guys at Abbey Road Studios to develop the t- shirt, hoodie and tote bag to celebrate the anniversary. The Studios will have been at the heart of the recording industry for 80 years on the 12th November. |  | Everything Everywhere are currently rolling out the standard store concept designed by The One Off. We also created a range of animations shown across a variety of digital screens in store, communicating different messages across ambient animations, interactive touch screen screen-savers, promotional animations and animations for the live devices in store. Visit Youtube. |  | The teaser campaign for the launch of the new Stableyard development project at Hardwick Hall, will work across various media formats from online/social media to direct mail & press ads. The aim is to increase the number of new & repeat visits as well as establishing the Stableyard as a destination for the varied National Trust target audience. |  | The Barbour ‘Rugged Knitwear’ campaign promotes the new knitwear collection. Using product photography and taking inspiration from worn natural materials, a warm yet rugged window was created. Hay bales, buckets, wooden crates etc were used to help create a feel of the outdoors yet the warmth of knitwear. The campaign can be seen in store across the UK and internationally. |  | Autumn has launched in window and in store in Primark across the UK and Europe. ‘All wrapped up’ is the umbrella name for the campaign that encompasses autumn knits, boots, coats and accessories. The creative uses warm Autumnal tones and photography with a mix of full and detail shots to create a cosy flavour. |  | Following on from the 2012 range, global toy brand Hape asked us to shoot the final designs and create packaging for each item. The aim of the shoot was to bring to life the products and capture the excitement of children interacting with the toys. Cut out and model shots were taken that will be used for global packaging. |  | We were asked to invigorate the brand and produce a book based on their philosophy, ‘Life is out there’. We used a mix of different formats, textures and materials and a variety of hand-crafted type styles combined with different imagery to give each chapter a diverse look. These were all sewn together, to create a very distinctive and inspiring book. |  | The Brand Guideline created for Ashfield In2Focus by The One Off has been Highly Commended at the Robert Horne Shout awards. We used Revive 50:50 White Offset 135 to create an eye catching brand book using colour cues from the brand palette hidden within the French folded pages. A fun, creative and colourful job! |  | The magazine marks the rebrand of Denim Co and echoes the window design in Primark stores. With a three week expected turnaround and an additional request to translate the magazine into five languages, digital demon Zwetan pulled out all the stops, (not to mention a couple of all nighters no doubt) to complete the job within three days! |  | Yes we won Best Retail Design at the Design Week and Marketing Week Annual Awards, The Blades 2011. A huge shout out to the team and Sally and Corin, our clients at Everything Everywhere. Rich went up for the award given by the ever crazy Keith Lemon. Really proud. May it be the first of many. |  | The One Off have been working on new concepts for gourmet sausage chain Bangers Brothers. The refreshed vibe is all about real and authentic materials, vintage lights and polished concrete. The new concept can be seen first in the Westfield Stratford food court from 13 September. |  | Following the success of last years shoot, global toy brand Hape asked us to shoot their entire Educo toy range bringing to life the bright product colour palette and capturing the excitement of children playing. Each toy had a cut out & model shot taken that will be used on global packaging, POS and literature. |  | Appropriately targeted to a travelling market, the Heathrow Terminal 5 Nokia travel campaign was installed last week. The campaign promotes all the great features you can use on Nokia Smartphones on your adventures wherever you may be going in the world. Applications include promotional graphics and digital content in-store and throughout the terminal. |  | To mark the relaunch we created a new identity, ticketing, photography and POS campaign. The photography is impactful and aspirational, whilst the magazine style execution has created a striking window display. Other elements to the integrated campaign include a staff engagement pack, press magazine, online magazine and a redesign to the classic Primark paper bag. |  | Using imagery from the Steve McQueen archive and influences taken from the American flag, the campaign promotes the launch of the limited edition Barbour Steve McQueen capsule collection. The Regent Street store saw the first implementation of the campaign, which can now be seen in store and across the Barbour estate both in the UK and internationally. |  | Two of our logo designs have been included in Angus Hylands’s Symbol publication. Designs for Luto and Shuropody were featured. Symbol 2011 says of our design for Luto , “A stylized eye communicates notions of clarity and warmth for a company specializing in enhancing communication to patients and healthcare professionals” |  | Providing services to the construction, engineering, military housing and rail industries. Balfour Beatty work efficiently and invisibly on a daily basis, with many of its services going unnoticed by the public eye. We created environmental graphics for key locations in the service department, each vista with an individual branded graphic and bespoke message. |  | The “Connectivity” campaign concept was to visualise connections using dandelion seeds flowing through the store. They lead from the broadband wall, overhead, to the window where they then fly into the video wall and continue animated into the video content. Like home and mobile broadband they connect the inside with the outside — always staying connected. |  | The 5 ways campaign demonstrates a classic Primark product; the multiway bra. We combined large scale type with elegant black and white photography to dramatise the product and create a powerful window campaign. This has now launched in the UK and across Europe. |  | To modernise the brand we used a heavier and tighter typeface allowing it to stand out in its own right when seen on clothing/online etc. We added a circle to the center, combining it with the curves of the D and G to make a tennis ball. A fun project for a great brand! |  | After finally figuring out the underground system they visited amazing flagship stores including Neil Barrett, Prada and Bathing Ape, experienced a watch emporium within a lift, Shiseido’s interactive cosmetic counter and sampled plenty of the local delicacies. With perfect service, beautifully clean streets and wonderful hospitality the guys will no doubt be eager to return. |  | The One Off are pleased to announce our work with Everything Everywhere has been shortlisted at The Blades 2011 awards run by Marketing week. We created interiors, graphics and digital images to create a new kind of communications store. The winners aren't announced until September so fingers crossed until then... |  | The One Off’s challenge was to represent the Nokia C3-01 targeted at the over 50’s and X3-02 targeted at teenagers together whilst still clearly targeting the different demographics. The result was two completely different windows communicating different messages that complemented each other and hung well together. |  | The Barbour Summer Sales campaign takes inspiration from Barbour’s iconic quilted jackets, using a quilted image both in the widow display and POS throughout the store. Regent Street saw the first implementation of the campaign which will now be rolled out across the UK |  | The One Off teamed up with the LCC to run a live brief with 22 of its students, inviting them to our London studio for an introduction to what we do and the brief. Heloise and Emma will be monitoring their progress, visiting the students mid-crit and will eventually grade their work. Just trying to help out the future stars of our world. |  | We are very proud to announce a 23 position leap to 35th place in the Design Week Top 100 Consultancy Survey 2011. Hard work, wonderful clients and the dedication of our team have all made this possible. A huge thank you and well done to The One Off . Keep up the good work guys!! |  | The new Barbour Mid Layers window promotes the Barbour polo shirt using product photography and takes colour cues from the bright product colour palette. The Regent Street store saw the first implementation of the campaign, which can now be seen in store and across the Barbour estate both in the UK and internationally. |  | Spanning 3 floors this amazing new space is designed to serve our clients needs: we have a new photographic studio, with infinity curve; facilities for models and crew; 3,000 sq ft of open plan design studio, with break out spaces; massive design materials and finishes library and an immersive brand space to set up those big retail brand experiences. Come and visit. |  | The brief: to drive footfall to the less visited areas of the stores. The pattern features an SMS message conversation between two people inviting the customers to follow the direction upstairs. The pattern is also used in the directory of other areas throughout the store. We’re currently working with T-Mobile on a national roll out. |  | The One Off have been working with Abbey Road Studios to develop their Style Guide, detailing the brand’s identity use. We used photography from within the Studios and printed on 50% recycled paper to give an authentic feel. See more of our work with Abbey Road Studios here. |  | The One Off designed all the promotional material including, in mall marketing, lift wraps, pop-up store, shopfront graphics, invitations both physical and html email, Royal Mail flyer drop, local press ads and staff t-shirts. The event officially launched by Gail Porter, enabled customers to learn about the Nokia E7 and what the Nokia store has to offer in general. |  | Bolsover Castle is now open to the public! The interpretation includes navigational, interpretative and interactive content including a saddle horse, zoetrope, timeline & family tree. It’s all centred around the history of Bolsover Castle & William Cavendish’s love for horses and manége. |  | The One Off’s campaign for the promotion consisted of postcards, posters, and an e-flyer to help raise awareness as well as the 80th Anniversary marque. Our designs can also be seen on the Abbey Road website and Facebook page. The winning compositions will be performed and recorded in Studio One and included on the 80th Anniversary album in November. |  | Thank you to all the marvellous people who got involved with Red Nose Day last week. We had a great time and raised some money and everyone was involved. Nice One. |  | The One Off have been working with Everything Everywhere to create a new retail concept to house it's Orange and T mobile brands. We created interiors, graphics and digital images to create a new kind of communications store. Opening soon! To see fly through click here |  | Our campaign to launch the Nokia E7 smartphone has kicked off this week. Press and outdoor advertising, pop up experiences, VIP events and retail graphics all by The One Off will be appearing over the next month in the build up to the E7 launch in early April. Get ready for the ultimate smartphone! |  | The furniture elements were showcased in a bespoke stand design that brings together work over the last two months after winning a creative pitch that saw The One Off become long term partners with the Pentland group brand. Production starts soon and will be hitting stores for a full retail launch this autumn/winter. Watch this space… |  | The One Off’s retro window design for the launch of Barbour's 70s inspired biker jackets used archive imagery and takes colour cues from the bright product colour palette. The Regent Street store saw the first implementation of the campaign which can be seen in store and across the Barbour estate both in the UK and internationally. |  | This week we started on site at our new Melbourne home. Growing up and into 5000 sqft of design and photographic studios. The next 9 weeks will see joiners, plumbers, electricians, decorators, air con specialists and flooring contractors all doing their bit to make this happen for us! |  | The One Off worked with Abbey Road Studios to develop an exciting events booklet to raise awareness of the exclusive event offers available. The infamous studios offer legendary event space that is unique in every way. Memorable events include live performances from Stevie Wonder, Robbie Williams, Kanye West, Elbow and Paul Weller to name a few. |  | The One Off have completed The 'Principles of Design' Manual for HomeSense which details all store design and information heirachy design principles from large scale architectural building signage to internal brand communication and tone of voice. Great Job. Big thanks to John, Em, Catrina and the team; especially on the first big joint site with TKMaxx in Newcastle Metro. |  | Thank you to all our clients who shared their success with us last year. We have had a great year with you. Scabal is one of many who have continued to open international stores throughout Europe with our team. 2011 is about working smarter and getting every detail perfect; only the best will make it. Have a good one. |  | Abbey Road’s “Crossing Tree” Christmas card designed by The One Off. After working together for 18 months and designing the first collection of branded products for the world famous studios, we were thrilled to design this fun and stylish Christmas card. For more on Abbey Road see here. |  | The One Off created Primark’s first accessory campaign “To have and to hold”. We created eye catching window displays, using colourful typography, bold images and playful copy to showcase Primark's fun stylish fashion offer. The campaign is further reinforced in store and has now been rolled out across Europe. |  | Our “Step in Style” campaign uses playful copy, beautiful typography and crisp images to showcase Primark's fun, stylish and fashion focused footwear offer. We created compelling window displays and navigational graphics that create great stand out in the busy store environments. The campaign has now been rolled out across Europe. |  | Kickers have appointed TOO, to design and produce a new retail system to improve the brands presence across all retail formats. The brand's ambition is to create a fresh series of in store furniture and POP to raise awareness throughout 2011. Adrian Day, Head of Sales of Kickers UK, says “we are all extremely excited at the prospect of working with this new agency”. |  | A beautiful new graphic piece from The One Off, on 100% recycled, FSC certified paper, translucent inlay, white saddle stitch binding and blind embossed logo.... it looks lovely. “I just wanted to let you know how pleased we are with the Corporate Brochure. The design looks really great..." Lucy M (the client) |  | In March, at the A.R.E Awards, we won the Store Fixtures Award for the Best Buy Turkey store. The Association of Retail Environments presents awards for the innovation and quality of global retail environment designs, including best individual elements and sustainable environments. Well done to all the team for delivering such a fantastic project! |  | The One Off have been appointed to work with Barbour over the next year across all store format windows and promotions. The One Off were appointed due to the long standing relationships they have with some of the team...and of course genius creative. (This is Rich wearing his favourite Barbour jacket to celebrate.) |  | Following the successful development of the new 2010 unitary system by Speedo International, The One Off have been asked to design all future sites for global roll out, including South Africa, France and Russia. Also, we have secured two landmark projects including a new concise retail format for Asia. |  | Global toy brand Educo are working with us across their image, photography, packaging and web. We are photographing in Nottingham for 3 weeks with children of all ages, whilst the product team are in Hong Kong presenting new concepts at the toy fair. Having flown in from China, our client Dan is having so much fun playing with the fruit! |  | As the newly appointed retail agency for Nokia, our latest eye-catching windows and in store graphics are now live across all stores - helping to launch the pre-order campaign for the eagerly awaited Nokia N8 smartphone. The smartphone will officially launch later this year, with further store graphics designed by The One Off. See more at www.nokia.co.uk/n8 |  | Working with the jewellery retailer, HPJ, we have developed a new identity for their premium chain Jewel Nation. The new sophisticated and striking fascia creates a quality and luxurious feel, and is currently being rolled out across all of its stores. |  | The One Off are working with Nokia across their portfolio of UK stores developing retail strategy, promotional campaigns and brand experience. They are currently working on the retail marketing plans for the launch of the eagerly awaited Nokia N8…"What will you do with it?" |  | Happy Valentines ... To you all! The big day of love was celebrated throughout European Primark stores with graphics by the the one off, with the simple "for him, for her" strapline. Mwoaahh! |  | The One Off have launched TOO Green, an Eco-friendly design agency focussed on socially and environmentally positive design solutions across branding, graphics and retail interior design. New design processes have also been developed with Loughborough University experts to create this exciting new offer. Click here to find out more... |  | The George Spring campaign has now landed in store with extra bounce! The models were photographed on a trampoline for extra energy and the zesty colour palette adds a vibrant, bright and fresh feel to the store environment. |  | Entice, a new George lingerie brand has just launched instore and online. The brand identity, photography, packaging and instore POS was designed to be sexy, appealing and indulgent and uses warm, sumptuous tones. Look out for a range extension in the new year. |  | The One Off have re-designed the Sainsbury’s Wing store at The National Gallery. The concept was designed to engage a broad customer base, encourage more repeat visits to the store and meet the ambitions of the business plan. |  | Barclays has opened its new flagship on Piccadilly Circus. The One Off has designed a number of customer experiences for the branch, which opened on 18 Dec. Including an interactive art installation Being:London, which captures what London is interested in and aims to attract people into branch, building brand warmth through engagement and generosity. More info |  | New identity, fascia, store design, packaging and uniforms, all designed by The One Off. Now trading in Edinburgh with a roll out across the existing estate planned throughout 2008. |  | The new Travelodge bar cafe has opened in Kew! Designed by The One Off to fit with the new brand identity and new room concept. The clean white bar, dramatic lighting and rich textures all combine to make a welcoming space. Nice work Emma. |  | A new membership guide and application forms were developed for The Institute of Mechanical Engineers in line with their brand guidelines. It was key that the form appealed to all levels of potential members from Undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete. |  | Abbey Road Studios have launched their first collection of branded products, inspired by the studios, the people who work there and designed by The One Off. We’ll be developing further collections with the team at Abbey Road later in the year so watch this space for updates! Get your Abbey Road merchandise here. |  | Best Buy and The One Off have been "Highly Commended" for their excellent store at West Thurrock. "It innovates in so many areas within the sector". The image shows the Hello Tomorrow area in the store, which focuses on green technology... a favourite for all the green people at The One Off. |  |
Download our Green Beliefs