We revived a tired brand, including its identity, consumer communications and environment, adding personality whilst communicating with the young female consumer audience.
A proposition that has the core offer of cookies at the front and centre whilst commercially communicating the additional offers of coffee and ice cream. The concept has been rolled out across the existing estate with new locations popping up everywhere.
When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.
We've even made Wrangler dolls to promote the new Carnaby Street store.
The One Off were appointed following a credentials pitch to design a new concept store to trial the Everything Everywhere brand on the high street.
Designed to evaluate customers acceptance of a new mobile communications brand, the store concept bought together Orange and T-Mobile propositions for the first time udner their joint venture agreement. and following a successful 5 store trial, 30 stores were rolled out. Based on the overwhelming success of these stores the decision was made to fully re-brand and EE as we know it was born.
5 Ways to Wear Campaign
We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.