To generate awareness of the relaunch of Oxford World's Classics to both a trade and consumer audience on a limited budget of £30K.

We created the 'More than Words' campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.

Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.

The 'Grow Your Knowledge' campaign for Oxford University Press was a re-brand to the Oxford World’s Classics range of titles, creating a marketing campaign to improve the appeal of the books to a broader, general audience without undermining its position amongst students and lecturers.

Targeted frequent travellers passing through Nokia’s Heathrow T5 store our travel campaign bought to life the benefits of a range of Nokia smartphones positioning them as an indispensible travel companion.

An identity was created from the archive typeface in the london HQ supported by a colour palette and illustration guidelines. The new brand collateral was encompassing, elegant and clear; softened with water colour illustration for VIP event communications and strengthened when talking to IFA’s using a bold version of Hevetica Neue and a structured grid for financial information.

We worked with Shuropody to develop a dual function high street outlet for footwear and foot care.

To the front a full range of ‘foot friendly’ products are displayed on simple, clean merchandising blocks to emphasise the calm and accessible brand values held by the company. The treatment environments towards the back of each store were approached as a warm and fresh take on a spa experience, offering a friendly service that will make you return again and again.

Shot in London earlier in the year, the Christmas 2012 campaign layers onto the heritage inspired Autumn collection, but with the focus set high on all things festive; a beautifully decorated location, gold leaf, novelty jumpers and models of all ages having a good time and looking great! The campaign launched across windows, in store POS and digital video content in all UK and European stores. Happy Christmas... Love from Primark.

The One Off developed the strategy for an integrated campaign to launch a new range of phones into the UK market that combined the benefits of both a touch screen and traditional keypad.

With distinct target markets for the two devices we developed a complementary but tailored look and feel for each device along with a specific, ATL, email, social and affiliate campaign as well as in-store comms and windows.

The older sister to the Young Dimension brand, we created the YD logo using an atmospheric background against a hot pink colour. The core application of this brand is on a black background making it feel striking and full of attitude. Other ideas around spray painting the logo directly onto various substrates has also helped to bring the brand to life. A gold version of the identity has also been created for use on ticketing for party wear.