Oxford University Press

Oxford World Classics - More than Words Campaign

To generate awareness of the relaunch of Oxford World's Classics to both a trade and consumer audience on a limited budget of £30K.

We created the 'More than Words' campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.

Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.

[Oxford University Press Oxford World's Classics campaign identity branding typography typographic word image]
[Oxford University Press Oxford World's Classics campaign identity typographic illustration ]
[Oxford University Press Oxford World\'s Classics campaign identity typographic illustration poster]
[Oxford University Press Oxford World's Classics campaign identity typographic illustration poster series promotion books]
[ Oxford University Press Oxford World\'s Classics campaign identity typographic illustration literature complete list booklet books]
[Oxford University Press Oxford World\'s Classics campaign retail graphics window typography typographic word image visual merchandising]
[Oxford University Press Oxford World's Classics campaign retail graphics window typography typographic word image visual merchandising]

Millies

Retail Interiors

We revived a tired brand, including its identity, consumer communications and environment, adding personality whilst communicating with the young female consumer audience.

A proposition that has the core offer of cookies at the front and centre whilst commercially communicating the additional offers of coffee and ice cream. The concept has been rolled out across the existing estate with new locations popping up everywhere.

[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]

Wrangler

Retail Graphics

When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.

We've even made Wrangler dolls to promote the new Carnaby Street store.

[TBC]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Pop Up Promotion]
[Wrangler Denim Retail Graphics Promotional Campaign Tags]
[Wrangler Denim Retail Graphics Promotional Campaign Elements Stencil]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Viral Guerilla Marketing]

IMechE

Membership Guide

We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.

Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.

[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ IMechE Institute of Mechanical Engineers Membership guide booklet print bound book]
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EE

CONCEPT STORES

The One Off were appointed following a credentials pitch to design a new concept store to trial the Everything Everywhere brand on the high street.

Designed to evaluate customers acceptance of a new mobile communications brand, the store concept bought together Orange and T-Mobile propositions for the first time udner their joint venture agreement. and following a successful 5 store trial, 30 stores were rolled out. Based on the overwhelming success of these stores the decision was made to fully re-brand and EE as we know it was born.

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[ Everything Everywhere Brand Overview]
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