Fat Face

Brand Book and Swing Ticket

To invigorate the Fat Face brand we were asked to produce a book based on the brand's philosophy, 'Life is out there'. To do this we had a series of sessions with the team to really get to grips with the brand and their beliefs. We worked closely with Fat Face to create a scrapbook of life with a worn and well travelled feel that truly reflects the brand. We used a mix of different formats, textures and materials combined with a variety of hand-crafted type styles and different imagery to give each chapter a diverse look. These were all sewn together, to create a very distinctive and inspiring book.

[Fat Face beliefs book literature print paper typography book binding experimental]
[Fat Face beliefs book booklet union jack swing ticket literature print paper typography]
[Fat Face beliefs book literature print paper leather embossing typography book binding experimental]
[Fat Face beliefs book literature print typography concertinaed]
[Fat Face beliefs book pull out poster lifestyle]
[Fat Face Graphic]
[Fat Face swing tickets sewn distressed]
[Fat Face boys swing ticket sewn distressed]
[Fat Face girls swing tickets sewn distressed]
[Fat Face girls swing tickets sewn distressed]

Primark

Atmosphere Brand and Identity

It was key that the design of the logo for Primark's most prominent brand reflected the fashionability of the product range. Our inspiration came from the catwalk; the brightness of a photographer's flash the instant the models appear on the runway, the feeling of new, fresh fashion. The handcrafted ‘A’ sits on a black background with in-store signage and garment ticketing using this consistent approach. Two further Atmosphere ‘A’ identities have also been created to work across both casual and tailored garments.

[Primark Atmosphere Logo Rebrand Retail Fashion Identity]
[Primark Atmosphere branding identity logo fashion marque]
[Primark Atmosphere branding identity logo fashion marque swing ticket tags sewn in labels]
[Primark Atmosphere Labels Ticketing Garment Fashion ]
[Primark Atmosphere Work In Progress Ink Drawing Sketch Labels Garment]
[Primark Atmosphere retail branding identity and store graphics]
[Primark sales up 16%]
[Primark Atmosphere retail branding identity and store graphics]
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John Woodward

Literature

This B2B piece of literature was designed to present a high performing portfolio of tourist property to investors attending a conference.

The literature showcased each individual site with plans and photographs as well as reflecting the professionalism of the John Woodward Group business.

[John Woodward property brochure literature print]
[John Woodward property brochure literature print]
[John Woodward property brochure literature print]

National Trust

Nostell Priory

The brief was to communicate the stable block’s 18th century history to all ages in a way that is sensitive to the space, durable and achievable within a limited budget.

We injected warmth and colour into a large space with groups of timber graphic panels that told the story of the stables in a clear, accessible way. The result, an engaging space with interpretative and interactive content that complements the building’s history and architecture.

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[Nostell Priory]
[Nostell Priory]
[Nostell Priory]
[Nostell Priory]
[Nostell Priory]
[Nostell Priory]

The Co-operative

Campervan tour

To promote the international year of Co-operatives we were asked to build a website to support the IYC campervan tour. The theme is Co-operatives make the world smile.

The concept included a game that involved users creating a postcard they could share on Facebook. The identity which included it's own illustration style was then reflected on the campervan. The camper will be touring the UK and holding events at a variety of locations. The driver will direct people to the site as well a host the events.

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[To promote the international year of Co-operatives we were asked to build a website that will support the IYC campervan on tour.  The theme is Co-operatives make the world smile.  We created the concept for the website, game and the identity that will be reflected on the campervan.  The camper will be touring the country and holding events at a variety of locations.  The driver will direct people to the site as well a host the events. The website is now live!]
[To promote the international year of Co-operatives we were asked to build a website that will support the IYC campervan on tour.  The theme is Co-operatives make the world smile.  We created the concept for the website, game and the identity that will be reflected on the campervan.  The camper will be touring the country and holding events at a variety of locations.  The driver will direct people to the site as well a host the events. The website is now live!]

Millies

Brand Guideline

A brand bible was created to capture and communicate the newly created Millie's brand experience. The document encapsulates everything about the brand, from identity guidelines and tone of voice through to how to build a new Millie's environment.

The book is in use globally across the Millie's widening estate stretching from the states to Hong Kong and Singapore.

[Millies Brand ID Guidelines Food Cookies Logo]
[Millies Cookies Food Brand Guidelines Logo Marque]
[Millies Brand ID Guidelines Food Cookies Logo]
[Millies Brand ID Guidelines Food Cookies Logo]