Dark, gritty, confident and full of attitude, the new identity for Cedar Wood State needed to have a much stronger tone of voice and impact in-store. We wanted to create a brand identity that male customers began to associate with high-fashion garments and that could also work as an icon on clothing.

Traditionally cedar wood was used to manufacture shipping crates for garments as it has insect repellent properties. This is where our moth inspiration came from. Ticketing materials have been carefully selected to add further authenticity to the attitude of the brand.

Shot in Miami, the campaign was inspired by high end, fashion stories creating a relaxed, strong style focus across image and video art direction, windows and in store POS. It has been a huge success with customers; qualitative research confirmed that two thirds of customers felt the imagery left them inclined to start holiday shopping despite the wet weather at launch. 100% confirmed they would return to store for summer product next year!

We were asked to develop a brand guideline for the Hapé Eco range using a new positioning and value set inline with the brandline of ‘forming the future’.

We refreshed and softened the identity palette to suit a wider consumer facing audience for the master brand. The defined sub category carries the unique ecologically focussed product along side the core.

Millie's asked The One Off to create a new identity including; logotype, colour palette, typeface, brand language and iconography to complement a new store design. The new logo has personality with a handcrafted, yet lively feel.

We were asked to come up with a name and identity for a new accountancy package for a partner company of Barclays – Clearly Business. The core of the product is to strengthen the relationship between accountants, their clients and Barclays.

Following a series of workshops we arrived at our name – eSync Direct which stemmed from the key brand attributes of ‘focused’ and ‘connected’. With the name established, we created a brand identity that taps into the key words through a circular lock up that is built of small triangles that represent the small businesses that the product is targeted towards, and their interconnection as a hub/community.

We developed and created a new brand, digital identity and dynamic website for Luto. The identity needed to be friendly and approachable whilst conveying absolute clarity and precision. We created a palette that was fresh and contemporary and was appropriate for both the end user and the healthcare industry.

The developed marque was iconic and abstract with a hand crafted playful feel which added to the softness and warmth of the brand palette.

We wanted this brand to have a warm, cosy, relaxed Sunday morning feel. A warm grey hand-scripted logo has been created and is predominately used on a soft cream background. A heart pattern forms part of the brand comms palette and is used on ticketing and in-store graphics to soften the overall tone of voice.

The Everything Everywhere flagship store pushed the roll out concept further by focusing on the possibilities of a connected world.

The store is broken up into three zones: connected to your home, connected on the go and connected while you play. Each zone includes 'wow' products that allow you to do more with your device whether it be a mobile phone, tablet or a laptop.