Primark

Cedar Wood State Brand and Identity

Dark, gritty, confident and full of attitude, the new identity for Cedar Wood State needed to have a much stronger tone of voice and impact in-store. We wanted to create a brand identity that male customers began to associate with high-fashion garments and that could also work as an icon on clothing.

Traditionally cedar wood was used to manufacture shipping crates for garments as it has insect repellent properties. This is where our moth inspiration came from. Ticketing materials have been carefully selected to add further authenticity to the attitude of the brand.

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[Cedarwood State Primark Brand Identity Tags Labels Ticketing]
[Cedarwood State Primark Brand Identity Labels Ticketing]
[Cedarwood State Primark Brand Identity Tickets Poster Labels Garment]
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[ Primark Cedar Wood State instore graphics and identity]
[Cedarwood State Primark Brand Identity Instore Retail Graphics]
[Cedarwood State Primark Brand Identity Retail Instore Graphics Shop]
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Silver Cross

Brand Strategy

Silver Cross was a brand that was tired and seen as old fashioned. The aim was to develop a new brand strategy and re-create the brand values.

The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... "A windy day on 22nd Feb, 6lbs 5 oz".

A beautiful bound book was created showing the history of the brand and guidelines covering all the usual clear space and colour palette guides.

[Silver Cross Brand strategy market positioning moodboard ]
[Silver Cross Brand identity stationery business cards]
[Silver Cross Brand identity guideline guide book bound literature]
[Silver Cross Brand identity guideline guide book bound literature]

Balfour Beatty

Interior graphics

Providing services to the construction, engineering, military housing and rail industries. Balfour Beatty work efficiently and invisibly on a daily basis, with many of their services going unnoticed by the public eye. We created environmental graphics for key locations in the service department, each vista with an individual branded graphic and bespoke message.

[Balfour Beatty environmental graphics for headquarters]
[Balfour Beatty environmental graphics for headquarters]
[Balfour Beatty environmental graphics for headquarters]
[Balfour Beatty environmental graphics for headquarters]
[Balfour Beatty environmental graphics for headquarters]

Barclays

Global Headquarters Building Branding

From temporary exhibitions at the Scottish Open to brand architecture at the Worldwide Headquarters, Canary Wharf, we now work with Barclays across retail, signage, interiors, identity and branding.

From pencils for meeting rooms to 160 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.

[Barclays Corporate branch of the future photography city location shoot]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays Global Branding Guidelines Headquarters Online Branding Internal Website Intranet]
[Barclays 1CP Churchill Place Building Finance Money Photography Location]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Graphics]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Brand Comms]
[Barclays 1CP Churchill Place Building Finance Money Mouse Mat]
[Barclays 1CP Churchill Place Building Finance Money Tea Cups Mugs]
[Barclays 1CP Churchill Place Building Finance Money Desk Tidy Organiser]