Primark

Cedar Wood State Brand and Identity

Dark, gritty, confident and full of attitude, the new identity for Cedar Wood State needed to have a much stronger tone of voice and impact in-store. We wanted to create a brand identity that male customers began to associate with high-fashion garments and that could also work as an icon on clothing.

Traditionally cedar wood was used to manufacture shipping crates for garments as it has insect repellent properties. This is where our moth inspiration came from. Ticketing materials have been carefully selected to add further authenticity to the attitude of the brand.

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[Cedarwood State Primark Brand Identity Tags Labels Ticketing]
[Cedarwood State Primark Brand Identity Labels Ticketing]
[Cedarwood State Primark Brand Identity Tickets Poster Labels Garment]
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[ Primark Cedar Wood State instore graphics and identity]
[Cedarwood State Primark Brand Identity Instore Retail Graphics]
[Cedarwood State Primark Brand Identity Retail Instore Graphics Shop]
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Best Buy

Brand Guidelines

International identity guidelines generated for Best Buy for developing brand positioning in Europe.

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[ Best Buy brand guidelines global guide document]
[Best Buy brand instore communications guidelines book]
[Best Buy brand instore communications guidelines book]

Abbey Road

Rebrand

The dream project... re-design the brand identity for use across all merchandise.

After re-designing the Abbey Road Studios identity, merchandise and various communication pieces, we put together a printed style guide to ensure consistency on future communications.

[Abbey Road Studios identity rebrand icon music recording studio marque logo]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios identity rebrand icon music recording studio brand guideline ]
[Abbey Road Studios Merchandise notebook with music stave lines]
[Abbey Road Studios Merchandise t-shirts tshirt stratocaster print fashion]
[Abbey Road Studios Merchandise t-shirts tshirt jack leads print fashion]

Silver Cross

Brand Strategy

Silver Cross was a brand that was tired and seen as old fashioned. The aim was to develop a new brand strategy and re-create the brand values.

The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... "A windy day on 22nd Feb, 6lbs 5 oz".

A beautiful bound book was created showing the history of the brand and guidelines covering all the usual clear space and colour palette guides.

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[Silver Cross Brand strategy market positioning moodboard ]
[Silver Cross Brand identity stationery business cards]
[Silver Cross Brand identity guideline guide book bound literature]
[Silver Cross Brand identity guideline guide book bound literature]

George

International Brand Book

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]