International identity guidelines generated for Best Buy for developing brand positioning in Europe.

We worked with Best Buy for over 2 years across retail, interactive digital and international identity guidelines. Initial projects were more strategic and involved developing brand positioning in Europe, customer journey scenarios and writing zonal experience briefs.

The first European store was designed in Izmir, Turkey, followed by an award winning Flagship store at West Thurrock, in the UK, and then international implementation.

We were asked to come up with a name and identity for a new accountancy package for a partner company of Barclays – Clearly Business. The core of the product is to strengthen the relationship between accountants, their clients and Barclays.

Following a series of workshops we arrived at our name – eSync Direct which stemmed from the key brand attributes of ‘focused’ and ‘connected’. With the name established, we created a brand identity that taps into the key words through a circular lock up that is built of small triangles that represent the small businesses that the product is targeted towards, and their interconnection as a hub/community.

A six week project incorporating identity evolution, product ranging by the lifestyle categories of classic, modern and traditional, plus set design, build and photography.

The resulting brochure went down a storm. Watch this space for bathrooms...

To inject warmth into the Ashfield In2Focus brand we were asked to redefine the identity and broaden its appeal for all audiences within the healthcare industry. Reflecting the ‘people’ focused nature of the business we developed a colourful secondary colour palette and a new illustration style to soften the brand. Following a series of client workshops, the tone of voice was also developed with some softer emotive messaging.The new A5 French folded guideline was created with a die cut cover and colourful inlays to the pages to celebrate the vibrancy of the refreshed identity palette and philosophy of the brand.

A web based set of guidelines created to ensure retail branch consistency could be implemented globally. Including signage, shopfront and all interior elements. A definitive set of materials and finishes ensure the master brand always looks the same.

A beautiful, detailed, magnet sealed A5 folder and slipcase containing key literature for new engineering starters at Rolls-Royce.

We used a combination of uncoated and textured papers and foils to create a pack that celebrated the philosophy of ‘precision and detail excellence’. Each oversize A5 folder contained a number of booklets that were created to enable the packs to be easily navigated and updated when needed. A pocket at the back held loose additional sheets that were needed and a smaller pocket was incorporated for USB content.

As part of its programme of international expansion, George has established a new International team. Opening specialist stand alone George outlets in new overseas markets, through franchise agreements, the team needed an identity, tone of voice and set of collateral that would help create a convincing sell in offer. Using the brand colours and typeface, we created a G icon derived from the logo that can flex in colour and size to be applied to different types of collateral. We have applied this to a 60pp franchise manual and a suite of additional manuals.