We have worked with Blackwell for over six years and have developed a brand positioning around the concept of 'The Knowledge Retailer'. A new identity has been successfully created with a commissioned typeface to echo the original fascia identity. This was then implemented across graphics, promotions, product, packaging, web and retail design.
The dream project... re-design the brand identity for use across all merchandise.
After re-designing the Abbey Road Studios identity, merchandise and various communication pieces, we put together a printed style guide to ensure consistency on future communications.
Silver Cross was a brand that was tired and seen as old fashioned. The aim was to develop a new brand strategy and re-create the brand values.
The Identity included a small caption on the back of every business card relating to each person and capturing the brand essence in an intelligent way... "A windy day on 22nd Feb, 6lbs 5 oz".
A beautiful bound book was created showing the history of the brand and guidelines covering all the usual clear space and colour palette guides.
International Brand Book
To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.
The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.