Samsung

Valentines Day 2014

We were briefed by Samsung to create a Valentines campaign that added warmth to the Experience store through focusing on the customer experience.

We created a multi-sensory campaign including a romantic valentines music playlist, scented red roses throughout the store, vibrant t-shirts for store staff and heart shaped chocolates for customers to sweeten their retail experience.

In the windows, oversized tags added warmth and humor to hero products through playful copy that underpinned key features, whilst In store, impactful clusters of over sized balloons and ribbons added height, colour and texture.

[Photography of the in store retail graphics ]
  • Josh Stent
  • Retail Marketing Manager
  • 'No matter how challenging the brief, or demanding the time scales I can always rely on The One Off to deliver first class creative work, on time and on budget. Their insight into our industry, consumers and truly collaborative approach to design work has made them an indispensible part of our marketing team.'
[Photography of the in store retail graphics ]

Samsung

BETT Exhibition Stand

We were asked by Samsung to design a stand for the BETT show, an exhibition for the education technology community. The stand showcased tablets, PCs, whiteboards and a range of other Samsung products available to modern schools.

The stand featured a 20ft wall of 55” screens, 2 classrooms complete with school desks and an impressive installation of over 400 exercise books.

[Samsung BETT Exhibition]
[Samsung BETT Exhibition]
[Samsung BETT Exhibition]
[Samsung BETT Exhibition]
[Samsung BETT Exhibition]

Samsung

Christmas 2013

We created a dramatic window display, featuring a Christmas tree made from presents, framed by a curtain of light that wrapped the store. This dramatic 5m high tree acted as an exciting piece of in-store theatre, drawing the attention of hurried Christmas shoppers, whilst showcasing a range of innovative products perfect for Christmas.

We continued the magic throughout the store through vibrant table wraps, POS, candy canes and a series of dynamic animations that brought products to life with a magical snow storm, inviting customers to ‘Discover the magic of Christmas’.

[Photography of the window retail graphics ]
[Photography of the window retail graphics ]
[Photography of the window retail graphics ]
[Photography of the window retail graphics ]

Samsung

Samsung Galaxy Note3 + Gear Launch

The One Off were briefed by Samsung to launch the highly anticipated Note3 + Gear at the Samsung brand store, Westfield, Stratford City. The event was the most commercially successful mobile launch to date, with customers queuing throughout the event to be the first in the country to get their hands on these innovative new products! Over 1,500 customers attended the launch event over the space of 3 hours, whilst the pre-order microsite saw 28,000 visitors and over 750 products were sold.

This fully integrated campaign including a microsite to drive pre-orders, bold in store retail graphics, a striking window installation and a stunning sculptural display to hero these innovative products.

[Photography of Samsung Galaxy Note3 Pen Installation]
[In store shot of the launch in action ]
[People queuing for the Samsung Galaxy Note3 + Gear Launch ]

Samsung

GS4 Launch Campaign

We were asked by Samsung UK to create a multi touchpoint communication campaign for the highly anticipated GS4 phone, driving pre-orders and attendance to the exclusive launch event at the Samsung Brand Store.

We focused the campaign on ‘Be The First’ to connect with consumers desire to obtain new technology. The campaign included a bespoke microsite to manage pre-orders and invite customers to the launch event. Social media, targeted emails and geo tagged mobile adverts were also used to direct consumers to the microsite. Store windows & in-store POS were dedicated to the launch & GS4.

[Samsung Galaxy GS4 Launch multi touchpoint Campaign]
[Samsung Galaxy GS4 Launch multi touchpoint Campaign]
[Samsung Galaxy GS4 Launch multi touchpoint Campaign]
[Samsung Galaxy GS4 Launch multi touchpoint Campaign]
[Samsung Galaxy GS4 Launch multi touchpoint Campaign]
[Samsung Galaxy GS4 Launch multi touchpoint Campaign]
[Samsung Galaxy GS4 Launch multi touchpoint Campaign]
[Samsung Galaxy GS4 Launch multi touchpoint Campaign]
[Samsung Galaxy GS4 Launch multi touchpoint Campaign]

Samsung

Christmas All Wrapped Up

Christmas has arrived for Samsung. Our campaign has launched in the Experience Store Stratford City and will continue to ramp over the coming weeks to cover ATL and sponsorship programmes as well as retail graphics and digital.

[Samsung Christmas Window Retail graphics Retail design]
[Samsung Christmas Retail graphics retail design]
[Samsung Christmas Cash Desk Retail design Retail graphics]
[Samsung Christmas Retail design Retail graphics]
[Samsung Christmas Window Retail design Retail graphics]

Samsung

Samsung Stratford Promos

The One Off has been working with Samsung to develop an in-store and outdoor promotional campaign structure for their new brand store at Westfield Stratford.

We have started by developing a promotional hierarchy that covers everything from window displays, to animations, flyers, in-store comms and ticketing.

To the right are some examples of our first couple of campaigns, but this is just the beginning. Watch this space for more promotions in the future.

[Retail Graphics Samsung]
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