GS4 Launch Campaign
We were asked by Samsung UK to create a multi touchpoint communication campaign for the highly anticipated GS4 phone, driving pre-orders and attendance to the exclusive launch event at the Samsung Brand Store.
We focused the campaign on ‘Be The First’ to connect with consumers desire to obtain new technology. The campaign included a bespoke microsite to manage pre-orders and invite customers to the launch event. Social media, targeted emails and geo tagged mobile adverts were also used to direct consumers to the microsite. Store windows & in-store POS were dedicated to the launch & GS4.
- Josh Stent
- Retail Marketing Manager
- 'No matter how challenging the brief, or demanding the time scales I can always rely on The One Off to deliver first class creative work, on time and on budget. Their insight into our industry, consumers and truly collaborative approach to design work has made them an indispensible part of our marketing team.'