Valentines Day 2014
We were briefed by Samsung to create a Valentines campaign that added warmth to the Experience store through focusing on the customer experience.
We created a multi-sensory campaign including a romantic valentines music playlist, scented red roses throughout the store, vibrant t-shirts for store staff and heart shaped chocolates for customers to sweeten their retail experience.
In the windows, oversized tags added warmth and humor to hero products through playful copy that underpinned key features, whilst In store, impactful clusters of over sized balloons and ribbons added height, colour and texture.
- Josh Stent
- Retail Marketing Manager
- 'No matter how challenging the brief, or demanding the time scales I can always rely on The One Off to deliver first class creative work, on time and on budget. Their insight into our industry, consumers and truly collaborative approach to design work has made them an indispensible part of our marketing team.'