In October 2011 we were appointment by EE to develop a retail environment that supported the re-brand. We worked with the Retail Team to produce a highly flexible store that would change the way customers shop a mobile phone store.

Alongside the 50 new EE stores, we were challenged with developing treatments to update the branding across 650 T-Mobile, Orange and Everything Everywhere stores in 2 nights. All treatments had to be concealed until the new brand was launched in November 2012.

Through a mix of live action, Cinema 4D animation and After Effects we developed a series of short videos bringing to life a range of EE propositions such as super fast 4GEE, EE Film and Clone Phone. We showcased the key benefits of each proposition in a simple way that consumers can identify with, driving awareness and consideration of the EE brand.

Following the development of the retail store design for EE, we worked with the HR team to develop two training rooms for all EE employees. Known as 'The House' we developed a concept that reflects the brand and retail design, and ensures the environment is homely, welcoming and an enjoyable place to learn.

For EE's Indirect Retail Channel we have developed a free standing display unit to promote the new network for your digital life and 4GEE handsets. There are 45 units across the UK, helping to support the brand's presence and latest proposition. Check them out in Chitter Chatter and fonehouse.

The 2D Digital team have been busy producing a number of EEretail animations. These animations explain the brands key propositions, from Superfast 4GEE and Fibre Optic, to 'Fix It' services and data tariffs on 4G EE phones. The digital comms are all part of an integrated marketing mix, targeting a broad audience to launch the new proposition, brand look and feel.

To support the EE 4G launch, we have developed a host of 'How to videos'. Using a mix of photography and animation, these videos will sit online showing customers how to set up their new 4G phones and migrate seamlessly onto the EE network ensuring an excellent customer experience.