Rebrand Retail Design
In October 2011 we were appointed by EE to develop a retail environment that supported the re-brand. We worked with the Retail Team to produce a highly flexible store that would change the way customers shop a mobile phone store.
Alongside the 50 new EE stores, we were challenged with developing treatments to update the branding across 650 T-Mobile, Orange and Everything Everywhere stores in 2 nights. All treatments had to be concealed until the new brand was launched in November 2012.