Crocs

Bread and Butter Summer Stand 2013

We added some real excitement and colour to the Summer 2013 Bread & Butter, with our exhibition stand for the Crocs Europe team.

Our brightly painted bicycles, skateboards and logs were perfectly dressed with the latest in footwear trends. With vibrant paint drips and splashes, we really did 'colour outside the lines'. Check out our bespoke 'Duke' too, made up of over 2,000 Jibbitz!

[Crocs Bread and Butter Summer 2013]
  • Susanne van Ardenne
  • Corporate and Trade Events Manager
  • 'Working with the team at The One Off has been great. Their input and enthusiasm is endless. Stepping into the Crocs booth at Bread and Butter was like entering the image on paper. Everything was as discussed - or even better!'
[Crocs Bread and Butter Summer 2013]
[Crocs Bread and Butter Summer 2013]
[Crocs Bread and Butter Summer 2013]
[Crocs Bread and Butter Summer 2013]
[Crocs Bread and Butter Summer 2013]
[Crocs Bread and Butter Summer 2013]

Crocs

Global VM Guidelines

To help Crocs align their visual merchandising across all their store formats worldwide we produced a handbook detailing their new VM strategies setting the global standards for retail.

The 100+ page book consists of a mixture of photos, illustrations and CAD planograms detailing how best to display Crocs shoes in store along with guidance of what not to do.

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[Global VM guidelines]
[Global VM guidelines]
[Global VM guidelines]
[Global VM guidelines]
[Global VM guidelines]

Crocs

Flagship Store

Crocs have grown their business to over a billion $ since 2003.

Insight, innovation, planning and smart brand marketing have been the foundation of their success.

The One Off retail designers have worked with Crocs across retail design and interior design as their global agency.

The latest concept to open is at Bluewater, that builds on new merchandising techniques; a developed communications hierarchy and a refreshed brand palette.

[Retail Design Crocs Flagship]
[Retail Design Crocs Flagship Store]
[Retail Design Crocs Flagship Store]
[Retail Design Crocs Flagship Store]
[Retail Design Crocs Flagship]
[Retail Design Crocs Flagship Store]

Crocs

European HQ

When Crocs Europe relocated its current head office to Amsterdam, it looked for a partner who was capable of creating a space that would be representative of a more mature organisation and work ethos, and at the same time capture the young, fun and colorful aspects that have become synonymous with the brand.

We were brought in to do our magic. One year on, the designs still work; they remain fresh and vibrant and capture what we set out to do as a team.

[Crocs HQ Brand Wall]
[Crocs HQ Brand Wall detail]
[Crocs HQ Meeting room manifestations ]
[Crocs HQ The Woods]
[Crocs HQ Canteen]
[Crocs HQ Board Room]

Crocs

Bread and Butter Winter Stand 2013

We worked with Crocs to design and manage the build of their exhibition stand for the team at one of the biggest fashion trade shows in Europe, Bread and Butter Berlin, to showcase the brand's extensive - and some might say surprising - range of winter shoes and boots. Along with picnic bench meeting areas, cosy sheepskin rugs, and even the odd dusting of snow, the space was welcoming and intimate, yet practical for the team to promote the collections.

[Front view of Crocs stand]
[Crocs fascia view from the right side]
[Crocs fascia]
[Interior right back wall]
[Trunk display]
[Product display]
[Raised platform area]