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Wedgwood

Union Street

Heritage brands attract some devoted followers. So, when it’s time to evolve, it can be quite a challenge. How can these much-loved brands modernise, without losing all that historic value and goodwill? That was the challenge facing this iconic British tableware manufacturer. And it marked the start of a decade-long partnership that’s still going strong.


Our new packaging design for this exclusive Royal Doulton fine dining range had to reflect both Gordon Ramsay’s culinary reputation and the pared-back style of his newly launched Bread Street Kitchen. Working on location with Gordon and his team, we also created a film capturing the energy of the chef talking about his Royal Doulton collection, while taking in a live lunch service in this urban warehouse restaurant.