Wedgwood house brands Royal Doulton and Royal Albert bring more than 300 years of experienced craftsmanship to every teacup, figurine and utensil they create. Unfortunately, this long and distinguished past was failing to connect with younger audiences.
Not many brands live to reach 100. So, to promote Royal Albert’s centenary we created an animated video illustrating the historic cultural trends that have influenced their products, right up to today.
Drawing inspiration from selected patterns, we hand rendered figures and scenes creating a visual journey through each era – all framed within an animated pop-up storybook that moves to a new decade with a turn of the page.