FIBO Product Launch Experience
For over 10 years Wattbike have held an iconic status in indoor training. Their credibility is widely recognised within the industry, so it was important to create brand communications that reinforced the history but also alluded to the exciting innovation of its future.
We worked closely with Wattbike to create a suite of assets that had the flexibility to be used across several platforms, from trade shows and brand initiatives to digital media and social stories.
We evolved existing assets to have a cohesive identity that felt sleek, premium and compelling. Live edge acrylic panels, interactive digital motion edits and emotive brand videos all came together to promote the brand during FIBO – the world’s biggest fitness trade show.