eCommerce design & development

Working with their in-house teams we paired a new gender-first navigation concept with a sleek grid-based design system that would allow for a high level of curation, outfit selection and story-telling for their key range of products, Essential Icons.

Our team worked from concept and wireframes into final UX and UI designs. The design system was then handed over to our developers who worked in close collaboration with the in-house team to engineer a robust and modern solution that made full use of responsive imagery and lazy loading techniques to optimise load speeds.