2020 product campaign
We were tasked with helping Toshiba grow their market share in 50″ plus TVs and launching the 2020 product range. We created a social first campaign, tapping into consumers’ desire to improve their living spaces, and tapping into the social content trend for abstract 3D roomsets. The campaign ran across paid and organic social, retailer partnerships and was expected to run across TV and VOD, helping Toshiba exceed all sales targets and finish 2020 as the 3rd largest supplier in the UK by volume.
The One Off have been instrumental in articulating our new brand strategy and delivering communications that are relevant to our audience time and time again. With The One Off, we have successfully driven sales over the last 3 years, helping us gain 3% market share which is an incredible result for 2020. The One Off’s work as a design agency and strategic brand consultants is always invaluable and the ROI is nothing short of outstanding.Jessica Arnould, Toshiba UK’s Head of Marketing