TK Maxx
Brand expression at retail
Known as the home of big-name labels at small prices, TK Maxx was one of the first UK retailers to make a successful mark in the discount fashion market. Yet in an increasingly crowded high street, the brand was in danger of losing its hold.
By putting customers at its core, our new retail design shifts the customer perception away from being seen purely as a price-led discounter. And by optimising fixture design to balance stock quantities with customer experience, our work improves in-store shopper journeys and improves overall brand experience.
