Launch Campaign

The Thomas Cook social launch campaign focused on the moments that really matter on holiday. Seeing your children fall in love with the beach, getting lost in your new favourite city or letting your daily worries drift away.

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Re-launching one of the world’s oldest travel brands during a global pandemic posed many challenges, our campaign aimed to align the brand with the core reason for travel, love. Love is a strong emotion, and we all want more of it in our lives, Thomas Cook is about giving people more of what they love; family time, memories, adventure and relaxation.