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Sports Direct

Trend Hub

As part of their new Oxford Street store launch Sports Direct tasked our teams with creating a space with flexible equipment that feels like a real destination instore.

A flexible environment that can adapt to instore events, activations, new product launches. Using key space in a prominent ground floor location, we were able to deisgn and create a bespoke area to promote newness / trend focussed products. To ensure longevity within this zone, we created felxible fixtures that can be taken over for a brand launch, or equally showcase a multi-brand seasonal or category specific campaign.