Sports Direct x COPA90

Sports Starts Here

Following the success of last year’s Monster Kickabout campaign, we worked with Sports Direct and COPA90 to design and develop a self-service web platform that allows primary schools across the UK to easily sign up to a number of mass participation sporting events.

Starting with a comprehensive tech spec and moving through wireframing, design and build, the platform provides easy access to all the details, lesson plans and competitions needed for the schools to take part in a week of fun. It also seamlessly syncs users’ data between the CMS and Mailchimp to aid Sports Direct’s on-going marketing efforts.