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Sports Direct

Bra Studio

The Bra Studio is a core part of our redesign of the new Sports Direct flagship. As part of this project, we were asked to design an inclusive product finder to match each shopper to her perfect bra. We worked closely with breast health expert Joanna Wakefield to deliver the world’s most in-depth multi-brand bra finder.


The Bra finder experience is accessible from screens throughout the retail space and allows users to pass their results directly to their phones when they are finished. The whole experience is responsive, and linked through QR codes across the Bra Studio, meaning shoppers are also able to use the tool from their own device.

Within the changing rooms, another screen allows shoppers to access the tool’s built-in fit guide. This tool gives step by step instructions for how to find the perfect fit. For those who prefer to access the experience from their phone, a phone holder allows for hands-free use.