Sports Direct Birmingham – Interactive Digital Map

Given that the Sports Direct Birmingham store is 60,000 square feet and has four floors, it was imperative that navigating around the store was made as easy as possible for customers. This convenient mobile navigation tool was created as a companion to the navigational screens at the store entrance.

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We also designed a dual-purpose microsite that allows customers to navigate in the simplest way for them, either by viewing the plan of each floor or via a more traditional list of shop locations. The map is accessible through a QR code displayed on and below the screen at the store entrance. This navigational concept has now been rolled out across a number of locations, including the new Flannels flagship store in Liverpool.