The sports and fitness market is ever-changing and constantly moving. To really make a mark, you need more than big-name endorsements and a strong heritage. We worked with iconic swimwear brand Speedo to develop a strategy that showcased their innovation and allowed their elite and lifestyle credentials to shine through.
Thanks to a history stretching back to the beaches of Australia in 1910, the Speedo brand’s swimwear heritage is unparalleled. But in a modern sports and fitness market increasingly influenced by technology and fashion, the business was losing touch with today’s consumer.
We developed a new strategy that aimed to bring Speedo’s innovation to the fore. Working across retail, print, digital and social, we helped establish the brand’s authenticity in both elite and lifestyle markets. By clearly differentiating their product range, we’ve helped the business widen the appeal of its products – and sell more at a higher average selling price.