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Speedo

Collaborator

To broaden the appeal of the Speedo brand, we demonstrated the power of swimming to increase fitness for any sport. Working with professional road bicycle racer Richie Porte – whose gruelling Tour de France training regime includes swimming – we acted as lead creative agency on the campaign. As well as creating video and stills, we also developed strategic guidelines to ensure consistent execution across digital, in-store and social.

Richie Porte