How can an established brand keep breaking ground? How can you keep the start-up spirit as you grow? After a period of considerable success, furniture retailer was losing share in a saturated market. We developed a strategy to refresh and restore the personality that had helped them cut through at launch.

Founded in 2006, capitalised on a gap in the home furniture market – offering high-quality products at competitive prices, without the high-pressure sales environment. But in the years since, the brand had started to lose its unique edge.

Working with the team at, we injected the brand with a new warmth, personality and tone of voice. We then executed the new brand identity across the business – encompassing comms, advertising campaigns and product photography.

Dog sat on a sofa
Navy sofa
Furniture that stands the test of time
Imagine that...
Packaging/mailer design for brand guidelines brand guidelines
Brand book for
Flatlay of brand guidelines