Sofa.com
Branding
How can an established brand keep breaking ground? How can you keep the start-up spirit as you grow? After a period of considerable success, furniture retailer Sofa.com was losing share in a saturated market. We developed a strategy to refresh and restore the personality that had helped them cut through at launch.
Founded in 2006, Sofa.com capitalised on a gap in the home furniture market – offering high-quality products at competitive prices, without the high-pressure sales environment. But in the years since, the brand had started to lose its unique edge.
Working with the team at Sofa.com, we injected the brand with a new warmth, personality and tone of voice. We then executed the new brand identity across the business – encompassing comms, advertising campaigns and product photography.
