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Sofa.com

Branding

How can an established brand keep breaking ground? How can you keep the start-up spirit as you grow? After a period of considerable success, furniture retailer Sofa.com was losing share in a saturated market. We developed a strategy to refresh and restore the personality that had helped them cut through at launch.


Founded in 2006, Sofa.com capitalised on a gap in the home furniture market – offering high-quality products at competitive prices, without the high-pressure sales environment. But in the years since, the brand had started to lose its unique edge.

Working with the team at Sofa.com, we injected the brand with a new warmth, personality and tone of voice. We then executed the new brand identity across the business – encompassing comms, advertising campaigns and product photography.

Dog sat on a sofa
Navy sofa
Furniture that stands the test of time
Imagine that...
Packaging/mailer design for sofa.com
Sofa.com brand guidelines
Sofa.com brand guidelines
Brand book for sofa.com
Flatlay of sofa.com brand guidelines