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The Sofa.com target market comprises first time buyers and renters, established property owners and those living in ultra-modern homes – three groups with their own subtly different needs and desires. So, to help make the brand relevant to each market, our advertising campaigns had to capture the breadth of range and appeal offered by Sofa.com products. 

Our outdoor designs across the London Underground network reached a wide audience, with print executions also appearing in channels such as leading interior design publications. Through photography, art direction, tone of voice and messaging, each piece of work ensures the unique Sofa.com personality shines through.

Sofa.com billboard design
Sofa.com advert in Homes & Gardens magazine
Man playing guitar on a corner sofa
Brown leather sofa with mustard throw
Bedroom double bed with navy throw and wooden end table
Living room 2 seater sofa
Grey fabric sofa with beige corner table