When Sky shifted the focus of their communications from promoting price to celebrating content, they needed a retail experience that would convert this strategy into sales. Since our appointment in 2011, we’ve been helping the broadcaster build loyalty and win subscribers.
Founded in 1990, Sky is the UK’s largest pay TV broadcaster – with 12 million customers across its ‘quad play’ telecommunications services. But after launching a new brand proposition, the pressure was on for the business’s retail sites to deliver – on communications and sales.
But successful retail isn’t just about aesthetics. We worked with Sky’s retail and commercial teams to refine the customer and sales journeys previously developed to meet the specific requirements of the site to ensure that the interactive digital touchpoints and staff engagement still worked as planned.