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Samsung

Retail design

With each new iteration, our personal devices become more advanced. And like many consumer technology businesses, Samsung’s retail proposition had been left playing catch-up. Since joining forces in 2012, we’ve been helping the brand evolve their in-store experience for today’s tech-savvy shopper.


As the world’s leading smartphone manufacturer, Samsung is one of the most successful technology brands in the world. Yet until recently, the business had a problem engaging visitors in its retail stores – and was also struggling to meet customer service needs.

Collaborating closely with Samsung both in the UK and in Seoul, our team has overseen a significant brand repositioning. From big product launches and celebrity collaborations to the day-to-day retail experience, our work has drawn more shoppers to stores and shifted the brand perception into the premium lifestyle territory, whilst delivering increases in NPS and increased sales.

Samsung reception desk
Samsung shop floor
Samsung shop floor
Mobile phone point of sale

Increased revenue
year-on-year by 200%

Washing machine point of sale
Washing machine point of sale
Samsung shop window
Mobile phone point of sale by Samsung
Map
Samsung digital in-store principles guidebook on a tablet
Long exposure shot of Samsung storefront
Daytime shot of Samsung storefront
Christmas themed street of toy houses
Samsung Gear VR in shop window
Glass baubles containing phones
Phone sat on a podium with a flower behind it