With each new iteration, our personal devices become more advanced. And like many consumer technology businesses, Samsung’s retail proposition had been left playing catch-up. Since joining forces in 2012, we’ve been helping the brand evolve their in-store experience for today’s tech-savvy shopper.
As the world’s leading smartphone manufacturer, Samsung is one of the most successful technology brands in the world. Yet until recently, the business had a problem engaging visitors in its retail stores – and was also struggling to meet customer service needs.
Collaborating closely with Samsung both in the UK and in Seoul, our team has overseen a significant brand repositioning. From big product launches and celebrity collaborations to the day-to-day retail experience, our work has drawn more shoppers to stores and shifted the brand perception into the premium lifestyle territory, whilst delivering increases in NPS and increased sales.