Gear VR 2 launch

We worked with Samsung to launch their Gear VR2. To drive customer engagement in-store, we developed a campaign that leveraged Samsung’s summer music festival activity alongside a number of immersive VR experiences. We partnered with Shazam to test their beacon technology for the first time globally, which connected customers to exclusive content in conjunction with a competition to win Samsung products.

Shop window with Samsung x Shazam advert
Animated speaker
Samsung Gear VR in shop window