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Samsung

Experiential

With each new iteration, our personal devices become more advanced. And like many consumer technology businesses, Samsung’s retail proposition had been left playing catch-up. Since joining forces in 2012, we’ve been helping the brand evolve their in-store experience for today’s tech-savvy shopper.


As the world’s leading smartphone manufacturer, Samsung is one of the most successful technology brands in the world. Yet until recently, the business had a problem engaging visitors in its retail stores – and was also struggling to meet customer service needs.

Collaborating closely with Samsung both in the UK and in Seoul, our team has overseen a significant brand repositioning. From big product launches and celebrity collaborations to the day-to-day retail experience, our work has drawn more shoppers to stores and shifted the brand perception into the premium lifestyle territory, whilst delivering increases in NPS and increased sales.

Samsung S8 shopfront
People at a conference
'Hold tight' cycling flyer
People at a conference
Poster signed by Becky Jones
Wayne Rooney - Football will save the planet campaign
Behind the scenes of an interview
Taking picture of fan with Wayne Rooney
Shazam
Shop window with Samsung x Shazam advert
Animated speaker
Samsung Gear VR in shop window
Gear VR