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Already running a successful, luxury skincare and spa brand aimed at women, our client team identified a gap in the market for a range of premium natural skincare for men. As experts in the health and beauty industry their proposition recognised that more than ever, male consumers are interested in natural, luxury products that are kind for both their skin and the environment.

With this idea, they approached us to establish a relevant name, a strong brand identity and market positioning as well as the product packaging for their new range.

Proverb identity development
Flat lay of packaging