With social media connecting consumers to the catwalk like never before, demonstrating your on-trend credentials has never been more important. For ambitious clothing chain Primark, we were tasked with establishing the brand as the high street’s go-to ‘fast fashion’ retailer.
In 2009, Primark was looking to grow both its business and reputation. But with little awareness of the store’s in-house brands and innovative fashion credentials their commercial aspirations were being hampered.
Working on a retainer basis, our experienced design team has since orchestrated the Primark annual fashion calendar –encompassing over 40 global campaigns, international photoshoots and product launches. In our time working together, the business has transformed into a powerhouse fashion brand, with profits and share price both trebling.