Photography & film

With a host of sub-labels under their main brand – each covering a huge, ever-changing product range across fashion and accessory lines – Primark has demanding photography needs. Our team is responsible for developing creative concepts and art directing all campaigns – from the seasonal to the style-oriented. This work is always fully integrated with consistent video content designed to work across each of the brand’s marketing touchpoints.

Fashion photography
Fashion photography
Fashion shoot for Primark, The One Off, Award Winning Campaigns
Workout by Atmosphere gym clothing
People dancing
Fashion photography for Primark
Men's fashion photography

Profits trebled
to over £600m