In 2016, PlayStation successfully launched their newly designed PSN service cards and POS across all territories. Following this, PlayStation approached us to further develop the service messaging to better communicate the services across digital at retail, both in-store and online.
We created a slicker, more brand centric approach to packaging, communications and merchandising. Following a successful campaign launch in physical stores, we moved onto digital channels, creating a full suite of 2D and motion assets. From here, we created bespoke templates for third-party retailers which could be adapted for specific promotions, campaigns and executions.
To ensure consistency in any global roll-out we created a comprehensive set of guidelines, which demonstrated how the assets could be selected for different stages of the customer journey. This ensured that suitable graphics and messaging were selected to help customers understand the benefits of PlayStation’s Digital Services across a variety of territories.