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Parkers

Brand identity

The English Pork Pie Company started with a simple aim: to bring a love of English food to Americans and quickly achieve success. To meet these ambitious growth plans would mean going back to basics and refreshing their brand from scratch.


Using insight from the brand’s existing customers and staff, we crafted a new identity that could grow with the business while capturing their distinctly British personality. Spanning everything from packaging to photography, environments and advertising to e-commerce, our work has since helped boost average order value and year-on-year revenue.

For homesick ex-pats and Brit-loving locals, the heritage of traditional British food holds a special appeal. So, when defining the new Parker’s brand, we redesigned their logo as a traditional crest – using heraldry principles and design elements to evoke a sense of esteem and history.

Parker's logo identity over picture of pork roast
Parker's logo identities for their pie and fish & chip range
Business card designs
Brand guidelines
Food menus
Parker's pork pie
Parker's website on a desktop screen