As a new arrival in the energy sector, OVO aim to bring a fresh approach to a tired market. But connecting with an audience that’s jaded and disinterested presents a tricky challenge. So how do you create a retail proposition that not only stands out, but also convinces consumers to sign up?
In a market where every brand looks and sounds the same, it’s no surprise consumers aren’t paying attention. That meant our pop-up retail concept for OVO had to stop shoppers in their tracks – literally – by starting a new kind of conversation.
So instead of talking about products or prices like the competition, our ‘Walk in the Park’ concept creatively brings to life the brand’s approach of doing things differently.