When you’re already number one, it can be easy to become complacent. But as any great brand knows, there are always new opportunities to find. So, when Portuguese telecommunications provider NOS came to us for help, we set out to make sure their brand and retail spaces would keep this innovator right where they belong.
Formed in 2014 from a merger of two of the country’s biggest providers, NOS operates across pay TV, phone, broadband and mobile. The problem was, while this new ‘quad-play’ product line-up offered a powerful proposition, consumer engagement was low.
Attracting new subscribers – and maintaining their existing base – called for a positioning rethink. One that would move the brand beyond the largely transactional relationship it had built with consumers. Thanks to a new identity and store designs, our work for NOS has not only helped strengthen their position as market leader but grow share in mobile too.